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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, the role of a social media manager is more important than ever.

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CFO is Now Top IT Decision Maker, making Value Sales / Marketing More Important Than Ever

The ROI Guy

According to a new Gartner and Financial Executives Research Foundation research survey, the CFO is becoming the top IT decision maker in many organizations, with: over 75 percent indicating significant decision making involvement, and 41 percent indicate being the main decision maker for IT investments.

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10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015

Pointclear

Scheduling an on-site meeting with the committee of decision-makers will be almost impossible—especially because the committee of decision-makers now has up to 21 people in it, and most of them telecommute. If your US business isn’t clued into the needs of emerging markets, China (not the US) will be the largest economy.

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The Hottest Trends in Inside Sales

Sales and Marketing Management

Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. In the five years between 2010 and 2015, the number of inside sales reps doubled. The range of sales tools is becoming as diverse as those on the marketing side.

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The Pipeline ? Retarded Sales Behavior and The Reasons We.

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. When Sales Met Marketing. Community Marketing Blog. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009.

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The Ultimate Guide to the SNAP Selling Method

Gong.io

There are almost 10,000 solutions available within the marketing technology sector alone. There are two factors to consider: your buyers and the market. It does this by breaking down the purchasing decision into three smaller decisions. The next factor to consider is the market. . Identify key decision-makers.

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Opinion: Why Sales Win Rates Have Reached an All-Time Low

Understanding the Sales Force

Access to Decision Makers. Making price a primary criteria for decision-making. An eventual decision to do nothing. That has to include 2008-2010 when the economy was really in the tank. My Blog has been nominated for best Sales & Marketing Blog. If you agree or just want to help, please vote here.

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