Pointclear

SEPTEMBER 20, 2012

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. That’s something I’ve found in my research about how top performing businesses do their thing so well. Bob’s book will be available in November on Amazon and through other publishing channels.

Inbound 145

Inbound Quota Outbound Video 145

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MARCH 1, 2016

This past year reported by 71% of respondents. Many organizations are relying more and more on channel partners and inside sales to drive growth. And if it was hard to get your direct sales reps to become more value-focused, imagine how hard it will be to enable channel and inside sales to evolve from product to value.

ROI 53

ROI Decision Maker Proposal Forecasting 53

The ROI Guy

JANUARY 8, 2013

IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago. So how well do your sales professionals and channel partners engage with value? Not only are more scrutineers at the table, but the demographics of the participants have changed.

Proposal 71

Proposal Decision Maker ROI Lead Rank 71

The ROI Guy

JULY 9, 2013

IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago (growing from 5 to 7 decision makers per purchase). So how well do your sales professionals and channel partners engage with value? Click here to learn more.

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

SBI

NOVEMBER 7, 2019

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. Wootton will join Seismic’s senior leadership team and continue to lead the Percolate team, reporting directly into Seismic CEO Doug Winter. Industry News.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

HeavyHitter Sales

NOVEMBER 24, 2008

Best New Sales Book of 2011. December 2011. November 2011. October 2011. September 2011. August 2011.    For example, Toyota distributes thousands of unique messages and memorandums to its worldwide dealer distribution channel on a daily basis. Closing Techniques Using Sales Linguistics.

Penetration 60

Penetration Ideal Customer Profile Real Estate Distribution 60

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Highspot

SEPTEMBER 30, 2020

How it works: With this methodology, salespeople should focus on connecting buyers with relevant content and continually engaging them via a number of channels, such as social media or in-person events. What it is: In 2011, Matthew Dixon and Brent Adamson published “The Challenger Sale: How to Take Control of the Customer Conversation.”

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

John Barrows

JUNE 20, 2018

Phone as a channel isn’t going anywhere. The validity of the phrase “cold calling is dead” may be debatable in terms of making 100 dials with no information per day versus calling 20-40 targetted accounts and having a first touch by email or social, but phone as a channel is not dead. Phone has become a novel channel.

Cold Calling 86

Cold Calling Call-back Google Data 86

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The good news is that most analysts are predicting 4-5% growth for 2011. Didn’t we see this in the research in year over year declines in IT spending as a percentage of revenue?

Competition 40

Competition Software Software Networking 40

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011).

Sales Enablement 45

Sales Enablement Report Tools ROI 45

The ROI Guy

DECEMBER 14, 2005

. • Level 3: Information Optimization – these strategic investments seek to empower the organization’s decision making with actionable information empowering employees to track key performance indicators, create their own reports and queries, find key information faster and collaborate more effectively. Latest Research.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

OnePageCRM

MAY 25, 2017

You need to do your research, define your goals, prepare your notes, and prepare yourself mentally. Research your prospects. It all changed when I started talking about topics I really cared about, subjects I’d researched. Then research the person you’ll be talking to to find out their background. Preparation is critical.

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49