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5 Marketing Trends That will Impact 2013

SBI Growth

There has been a proliferation of tools and channels. What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Look for more focus in 2013 on how to leverage different channels and integrate campaigns.

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Your 2012 Sales Plan

Your Sales Management Guru

Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. 5.1.1 Channel strategy (link to Sales Strategy player). offerings in 2011? capability in 2011?

Hiring 70
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What is the State of Marketing in 2013

Score More Sales

Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. times Gross Profit growth and 2.4

Marketing 241
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The 4 People in Your Sales Pipeline You Must Know

Score More Sales

Channel partners, strategic partners and referral partners all can affect revenue in your pipeline. There are many connections you have, whether in your channels, through other distribution arrangements, and with direct individuals who can impact deals and the bottom line. Know thy prospect. It is job #1. Your partners.

Pipeline 203
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Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

How to deal with all the many channels of communication and distribution. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. How shifting demographics demand shifting strategies.

Loyalty 201
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If Social Media Works for Passive Job Applicants, Why Not for Passive Sales Prospects?

Increase Sales

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. of the recruiters favored LinkedIn as their primary social media site in 2012. of the recruiters used social media in 2012. of the recruiters will use LinkedIn even more in 2013.

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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

If you have not seen the survey results yet, take a look to hear about omni-channel shoppers and more. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Marketing Study Update.

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