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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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Are you in Social Media Denial?

SBI Growth

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? In 2012 the trend was 62%. How are buyers changing?

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How "Social Media" Can Be Part of Your Prospecting Strategy.

The Sales Hunter

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. How “Social Media” Can Be Part of Your Prospecting Strategy. Feb 09, 2012. If you want more profits, you’re going to have to have the most comprehensive and effective “prospecting tool bag” possible.

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Why "Social Media" Sucks for Prospecting | Sales Motivation and.

The Sales Hunter

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. Why “Social Media” Sucks for Prospecting. Jan 12, 2012. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique.

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The Irrefutable Referral Business Case

No More Cold Calling

In my experience, at least half the people you ask for referrals will introduce you to your ideal prospect. Referred prospects convert to clients a minimum 50 percent of the time (most salespeople tell me it’s closer to 70 percent). 10 people introduce you to your ideal prospect. No more than 20. 5 are a perfect fit.

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Social Media to Prospect? Better Use the Phone and Email Too.

The Sales Hunter

I think social media is great — but, if you are relying upon it for 100% of your sales, you’re crazy. I’m sorry but I think a person would starve if they relied solely on social media. My approach is to use the phone and email in conjunction with social media.

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If Social Media Works for Passive Job Applicants, Why Not for Passive Sales Prospects?

Increase Sales

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3% of the recruiters favored LinkedIn as their primary social media site in 2012.