Remove 2013 Remove Follow-up Remove Marketing Remove Training
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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

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What is the State of Marketing in 2013

Score More Sales

The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. You can download the complete results from the IBM State of Marketing 2013 Global Survey. The biggest takeaway? They can adjust offers in real-time.

Marketing 241
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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Unfortunately, many of these projects have failed to live up to their hype. Marketing is frustrated because of the time, money and effort exerted to build them.

Meeting 288
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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. Never before has the linkage between Marketing and Sales become more important.

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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen.

Education 303
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What Is Your Follow Up Script for Sales Calls?

Increase Sales

Or do you stop, review your follow-up script or scripts? In today’s hectic global market place one size sales script may not work as in years gone by. For me these initial steps have been quite successful in my follow-up script. Do you immediately jump on the phone and return the those sales calls?

Follow-up 138
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The Subtle Art of Follow-up

A Sales Guy

Since it is clearly much easier to sell customers who have already bought from you, it is always in your best interest to master the critical elements of the subtle art of follow-up. Five Critical Elements of Follow-Up. Stand up and be counted; take ownership of any problems that arise. By Kelly Riggs.

Follow-up 137