Increase Sales

JUNE 14, 2013

Yes, social media works as evidenced by my own results for the last nine years. Then I began with inbound marketing action by posting articles on directory sites such as Evan Carmichael , Ezine Articles and Sales Gravy. I am truly honored that Open View Sales Lab included my name in their 2013 list.

Social Media 174

Social Media Small Business Small Business Media 174

SBI Growth

NOVEMBER 10, 2013

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. And they involve the sales team in the process. Enable the sales team.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

Pointclear

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 252

Paid Content Social Media Survey ROI 252

Sales and Marketing Management

SEPTEMBER 23, 2013

Issue Date: 2013-09-24. Teaser: In a recent survey, 86 percent of marketers said social media is important to their businesses, yet only one in four agreed they were able to measure their social activities. If you want to get serioius about social media marketing, here are three solid starting points. read more'

Social Media 219

Social Media Trends Marketing Survey 219

Increase Sales

OCTOBER 14, 2013

Boy you can feel the sweat dripping down the faces of SMB owners and sales professionals during the fourth (4th) quarter of the current business growth year. All of a sudden there is a plethora of marketing activity within social media. Note: These is a difference between dripping sales desperation and drip marketing.

Social Media 146

Social Media Media Webinar Metrics Face-to-face 146

Increase Sales

JULY 26, 2013

Beyond all those business coaches, sales coaches and performance consultants, being a social media expert has become the new kid on the block. I am astounded as how many business professionals call themselves social media experts. Today I accepted a LinkedIn invitation from another social media expert.

Social Media 119

Social Media Media LinkedIn Facebook 119

SBI Growth

SEPTEMBER 4, 2012

We recently surveyed hundreds of marketing leaders in small to medium size businesses. In our research, we found that marketers are feeling the growing pressure to prove their marketing spend is generating results. And in a growing number of cases, CEOs have given their marketing leader a “new business” quota.

Marketing 288

Marketing Face-to-face Hiring Social Media 288

SBI Growth

AUGUST 29, 2014

Dan Perry recently interviewed Matt Boice, Vice President of Sales Ops at TEN. The Enthusiast Network, founded in 1948, is a media company with the largest concentration of males between 18-34 within the automotive and outdoor adventure market.

Automotive 276

Automotive Retention Sales Operations Customer 276

Fill the Funnel

DECEMBER 3, 2012

This years Top Sales Books to Read in 2013. They represent the freshest, most innovative thinking on sales currently on the market and take into consideration the changing sales climate and competitive realities every sales rep and sales leader is facing. Salespeople have changed as well. Zig Ziglar.

Face-to-face 132

Face-to-face Top of Funnel Call-back Social Media 132

Pointclear

MARCH 13, 2014

Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Not so long ago, managers and their sales team were in one centralized location. That has pros and cons, Nick said.

Inside Sales 235

Inside Sales Social Selling Outbound Lead Rank 235

Increase Sales

JULY 8, 2013

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3% of the recruiters favored LinkedIn as their primary social media site in 2012. Share on Facebook.

Social Media 128

Social Media Media Prospecting LinkedIn 128

No More Cold Calling

NOVEMBER 21, 2013

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28

Sales Qualified Lead 263

Sales Qualified Lead Lead Rank Lead Scoring Leads 263

Increase Sales

MARCH 28, 2013

However from my observations of the past couple of weeks, there is far kess written about emotional intelligence within social media. First let us not forget social media is a marketing channel to attract attention and begin to build relationships. Second, let us remember the words we write have impact and consequences.

Social Media 145

Social Media Media Analysis Webinar Metrics 145

HeavyHitter Sales

FEBRUARY 23, 2013

I’ve had the privilege to work with and study hundreds of companies and their sales organizations. Based upon my experience, here’s my list of the best companies to sell for in 2013. While it includes companies than range from start-ups to billions in sales, all of these businesses share three common qualities. Other Steve W.

Company 152

Company Analytics Enterprise Enterprise 152

Pointclear

APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

Lead Rank 248

Lead Rank Lead Scoring Leads Marketing Qualified Lead 248

SBI Growth

SEPTEMBER 13, 2012

Change your marketing focus from “ inside-out ” to “ outside-in ”. Marketing inside-out versus Marketing outside-in should be common terms and concepts for B2B marketing and sales organizations. They even do social media that says much of the same. Regain your sanity: Get the results you want and need.

Marketing 282

Marketing Demographics Buyer Social Media 282

Sales Hacker

AUGUST 2, 2023

We re-acquired Sales Hacker and are relaunching it under GTMnow, the media extension of the GTMfund ! For those of you who don’t know, my partner Max Altschuler , founded Sales Hacker in 2013 and ran it for 5 years (I joined SH later in the journey) before it was acquired by Outreach where it ran for another 5 years.

Hiring 53

Hiring Networking Media Education 53

Score More Sales

DECEMBER 31, 2012

It’s been quite a year, and amidst all the noise, some stellar pieces of sales advice to help grow your front line revenues. We are just sharing some favorites, including one amazing video (get your pen and paper out for it) from our friend Todd Schnick of The Intrepid Group, our own top posts, and some great sales community sites.

Video 210

Video Social Media Outbound Hubspot 210

Pointclear

MARCH 20, 2014

So, when marketing sent me the new inbound leads, I naturally got excited. What Was Wrong with Marketing''s Inbound Leads. I''m changing the facts of the story slightly to avoid scapegoating the responsible marketing team). The webinar was called, "The Future of Social Media." Marketing employees and entrepreneurs mostly.

Inbound 262

Inbound Leads Marketing Qualified Lead Social Media 262

Increase Sales

JANUARY 21, 2016

Social marketing is no different. Your goal is to increase sales, expand your pool of qualified sales leads and continue build your credibility and influence. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action.

Social Media 70

Social Media Marketing Ideal Customer Profile Journal 70

Pointclear

SEPTEMBER 25, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “Of We create a marketing plan every year.” Do you create a marketing plan that drives sales based on the sales forecast? Closed Lead Cost?

Lead Generation 170

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 170

Score More Sales

SEPTEMBER 13, 2013

Nearly every day I get asked about good blogs, books, and resources for the sales reps on the front lines – those with quotas who have to come up with new ideas and think outside of the box for success. Top Sales World recently published their list of the Top 50 Sales & Marketing Blogs. Think outside of the box?

Resources 232

Resources B2B Oracle Lead Rank 232

The Pipeline

MAY 25, 2013

The Art Of Marketing – Canada’s Marketing & Innovation Conference is coming to Toronto on Wednesday June 5th , and you don’t want to miss this line up. Contest Closes Midnight Friday May 31, 2013! Sales Process Sales Success' Enter To Win Today & Take advantage of A Special Offer!

Social Media 288

Social Media Twitter Conference Media 288

Sales and Marketing Management

MAY 30, 2013

Issue Date: 2013-05-01. Teaser: Too many companies leave social media learning and development up to the individual sales rep. Too many companies leave social media learning and development up to the individual sales rep. Too many companies leave social media learning and development up to the individual sales rep.

Social Selling 290

Social Selling Social Media Media Company 290

Allego

JANUARY 10, 2023

Yuchun Lee and Mark Magnacca—long-time entrepreneurs with successful careers in different industries—launched Allego in 2013 to transform how people learn and succeed at work. In the process, they redefined sales enablement and disrupted an entire market. The founding team realized that traditional sales training was broken.

Unica 118

Unica Sales Enablement Vendor Lead Rank 118

SBI Growth

JULY 8, 2013

Social selling is a technique being adopted by many B2B sales organizations. Social selling addresses the increasing community of buyers that leverage social media. However, company policies against social media are hampering many a sales team. I even provide a sample Social Media Policy for Sales.

Social Selling 320

Social Selling Company Social Media Policies 320

Sales and Marketing Management

FEBRUARY 3, 2013

Issue Date: 2013-02-04. Teaser: A story in last week's Wall Street Journal reported that small and medium-sized businesses owners rank LinkedIn as the most effective social media sales tool. Here are 4 ways sales reps can get more from LinkedIn. Here are 4 ways sales reps can get more from LinkedIn. read more

Networking 243

Networking Journal Social Media LinkedIn 243

SBI Growth

AUGUST 17, 2012

” That was a direct quote from one of our clients, referring to how sales looks at the leads his marketing department was generating. This is the classic battle between marketing and sales: Marketing generates leads of dubious quality and sales cherry picks only those leads they deem "qualified."

Sales Qualified Lead 244

Sales Qualified Lead Marketing Qualified Lead Top of Funnel Leads 244

Increase Sales

NOVEMBER 19, 2012

Social media has created a new aspect within small business called social selling. Even though some small business coaches, social media coaches and small business consultants who are promoting this new aspect presume that all sales are social, this presumption is almost negated when reading their articles, blogs or books.

Social Selling 139

Social Selling Social Media Small Business Small Business 139

Increase Sales

JULY 19, 2013

.” In today’s global market place fueled by technology and the human capacity of curiosity, the pen (a.k.a. keyboard) now is directing more sales leads and consequently sales dollars than ever before. I was just reading some new statistics about the impact of this marketing action. Source SalesForce Blog ).

Leads 158

Leads Marketing Qualified Lead Social Media Inbound 158

SBI Growth

NOVEMBER 1, 2013

Top sales reps share a common trait. Why Top Sales Reps Will Be Unemployed in 2 Years set an SBI record for most views in one day. The post offered advice for top sales reps to avoid becoming obsolete. What can sales and HR leaders learn from this massive response? What separates top sales reps from the rest?

Hiring 308

Hiring Social Media Comparison Forecasting 308

Increase Sales

NOVEMBER 3, 2012

To know and to stay the course is a powerful small business strategy of how to increase sales. So many times we as small business owners and sales professionals become so crazy busy, so distracted we fail to truly know the course, the plan and then follow that course, than plan. There are many ways in how to increase sales.

Course 152

Course Webinar Metrics How To Face-to-face 152

Leading Results Rambings

AUGUST 23, 2013

If you are a marketer, you want to put this conference on your calendar for next year. It covered marketing, life, customer delightion (a Hubspot word), charity, technology and trends – and those were just the sessions I personally went to. Normal is getting smaller” – talking about brands and their marketing. “We

Hubspot 45

Hubspot Inbound Conference Trends 45

Understanding the Sales Force

SEPTEMBER 23, 2013

Understanding the Sales Force by Dave Kurlan Well you would think so. People in inbound marketing would have you believe that if you create the right content, get people to raise their hands, complete a form, and request something, then inbound marketers, formerly known as inside salespeople, can take it from there.

Wireless 286

Wireless Inbound Social Media Follow-up 286

SBI Growth

AUGUST 16, 2012

As a quota carrying sales rep, you have a number to hit. Are you going to rely too much on marketing to provide high quality leads to hit the number? Let’s be honest, the majority of reps would be out on the street if they had to rely solely on marketing for Lead Generation What can you do about it? The year is well under way.

Social Media 290

Social Media Lead Rank Ideal Customer Profile Networking 290

Increase Sales

FEBRUARY 23, 2013

For most to overcome this sales challenge of “I need prospects,” begins with marketing. Yet there still is so much confusion about what is marketing; how to define marketing and what marketing actions deliver the best results especially with the influence of social media. Building relationships.

Prospecting 145

Prospecting Advertising Advertising Face-to-face 145

Score More Sales

NOVEMBER 22, 2013

In the midmarket, there are big hurdles, with lack of a cohesive social media plan being a big one (65% of respondents said this), better understanding of ROI from these efforts needed, and many competing priorities and initiatives going on. Also of interest: IBM State of Marketing Study 2013. IBM State of Marketing Study 2012.

Study 216

Study Influencer Lead Rank Lead Scoring 216