article thumbnail

The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

article thumbnail

Sales Ops Resolution: Build Market-Focused Territories in 2013

SBI Growth

Make a New Year’s resolution to build territories that are market-centric in 2013. How Market Focused Are Your Territories? How much they are each worth and what is their potential revenue? If this hasn’t been done recently, get with Marketing and get it done. Let the Market Decide. billion in revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How the Big Deal Review Will Rescue 2013

SBI Growth

41% of b2b sales organizations missed the Q1 revenue target. If you missed Q1, you need a monster Q2 to save 2013. This offer expires on April 30 th , 2013. We publish an un-gated sales and marketing best practice daily. 90% of companies that are behind the number at the end of Q2 miss the annual revenue target.

Scale 317
article thumbnail

3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. 5 years ago, the two black boxes of reliable data were Sales and Marketing. Today, marketing has dramatically changed. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. The consensus on Wall Street is a strong 2013.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

Surprising Social Selling Secret Drives Sales Revenue

Understanding the Sales Force

Today I learned that an article I wrote back in November of 2013, Increase in Social Selling Yields No Increase in KPI''s , was named Top Sales Article of the Month for October 2014 by Top Sales World. At face value, one might come to the exact same conclusion as we did in 2013, that it''s having limited impact on sales.

article thumbnail

Great Expectations: Marketing Automation Delivers on the Promise to Grow Sales Revenue

Sales and Marketing Management

Issue Date: 2013-02-16. Teaser: "Marketing automation" is one of the hottest terms going for growth-minded companies. The question can be answered from both a sales and a marketing perspective. "Marketing automation" is one of the hottest terms going for growth-minded companies. Author: Debbie Qaqish.

Marketing 258