Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. Thanks, Jim!

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Corporate Visions

NOVEMBER 7, 2019

One of the most popular “best practices” in B2B sales and marketing is to create buyer personas. These fictional characters usually have names, and they embody all the traits of your ideal prospects. Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

DiscoverOrg Sales

SEPTEMBER 2, 2016

At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. Many times, although tools are designed to help the sales department, the budget for this type of software lives in marketing. Here are the top five: 1. Crazy right?

Data 181

Data Engineering Call-back Forecasting 181

Showpad

SEPTEMBER 28, 2017

As sales and marketing technology develops at disruptive speed, B2B marketing agencies need to step up their game to stay relevant and empower their clients. Today’s B2B buyers are more empowered and more demanding than ever. Why should B2B marketing agencies care about sales enablement? ” – Hubspot, 2015.

Top of Funnel 40

Top of Funnel Ideal Customer Profile Sales Enablement B2B 40

Hubspot Sales

JANUARY 16, 2020

Harvard Business Review reported that the number of people involved in B2B purchasing decisions climbed from 5.4 people in 2015, to 6.8 For example, if you’re meeting with highly technical prospects they’ll likely want to dive into your products architecture and how it will relate to their own infrastructure. people in 2017.

Sports 98

Sports Scale Up-Sell Follow-up 98

DiscoverOrg Sales

MAY 18, 2016

The hypothesis above is based on the research and conclusions of four leading sales trainers who shared their findings at the 2015 PipelineDeals Accelerate Sales Conference and Sales Hacker Workshop with Microsoft in Seattle, WA. In fact, a demo without discovery can often leave a prospect feeling left out in the cold. Conclusion.

Ideal Customer Profile 133

Ideal Customer Profile PipelineDeals Top of Funnel Buyer Persona 133

Nutshell

AUGUST 24, 2018

Among B2B companies, the use of inside sales reps has exploded in popularity. It’s where the tide is turning, due to higher productivity and the ability to reach more prospects. In many cases, the desktop version of a software tool is much more robust in its features and ability to do things because of the greater processing power.

Outside Sales 91

Outside Sales Inside Sales Hiring Face-to-face 91

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Troops

AUGUST 7, 2018

B2B, B2C, retail, services—you name it, Square has customers. For example, they spiff the BDRs on utilization of new systems and software. In 2015, founder Jack Dorsey announced Square was adopting economic empowerment as a new vision for the company. Square for Restaurants. Square for eCommerce.

Top of Funnel 91

Top of Funnel Motivation Compensation How To 91

Sales Training Connection

APRIL 10, 2015

The number of great apps and software systems has grown exponentially in the last several years. Given the expectations of customers team selling is increasingly more prevalent in B2B sales. ©2015 Sales Momentum, LLC. Fortunately, the salesperson had a sales manager who was helping in those areas. Better technology.

System 50

System CRM Account Training 50

SBI

JUNE 3, 2015

Now Alinean is a software solution that helps marketers and sellers “design and deliver value to every customer conversation.” Alinean, as a company, is a client of Smart Selling Tools and their solution is one of our Top Sales Tools of 2015. I like and believe in what Alinean offers. Here’s the thing though.

Lead Rank 50

Lead Rank Lead Scoring Discount ROI 50

Sales Hacker

SEPTEMBER 11, 2020

According to Crunchbase data, 95,000+ companies have received funding (globally) from 2015-present, totaling $1.3+ For instance, if you’re selling into a cloud security startup, it will likely focus on developing its core security products, but it will need to outsource tools like HR software, email marketing tools, and so forth. “We

Outsourcing Services 78

Outsourcing Services Scale Vendor Pivotal 78

Tony Hughes

FEBRUARY 22, 2018

Dear Social Seller of 2015, Now that I've got your attention I must warn you. All the same guiding principles apply to social selling so it's been my personal mandate as of late, to advance social selling into something elevated that I've dubbed Advanced Strategic B2B Social Selling. A one size fits all approach simply won't work.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Crunchbase

MAY 14, 2020

From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. Prior to joining Mixpanel he helped build and scale Stripe’s sales organization and served as an adviser to B2B software companies at Bain & Company for over two years. Crunchbase , LinkedIn , Twitter. Jamie (Crosbie) Bisson.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

DiscoverOrg Sales

MAY 4, 2017

We realized a few years ago that even if we provided our customers with the most accurate database of their prospective buyers with the deepest intelligence about what projects and initiatives they’re working on, what their technology stack looks like, and what triggers are coming down the pipe for them. It just doesn’t exist.

Company 120

Company Conversion Outbound Video 120

Vengreso

MARCH 22, 2022

We have helped many B2B companies create more opportunities with qualified buyers, start new sales conversations, develop effective sales strategies, improve their sales-oriented content, and optimize their presence on LinkedIn. It, however, was back in 2015. Vengreso is the industry leader in digital sales training and consulting.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

Vengreso

MARCH 22, 2022

We have helped many B2B companies create more opportunities with qualified buyers, start new sales conversations, develop effective sales strategies, improve their sales-oriented content, and optimize their presence on LinkedIn. It, however, was back in 2015. Vengreso is the industry leader in digital sales training and consulting.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

Tony Hughes

MARCH 4, 2018

Andreessen put it best: "Software is eating the world." Search engines like Wolfram Alpha become so smart they can fully educate the prospect so they go 100% of the way through the sales process before ever needing to talk to a human. It's unclear if ERP firms even understand ERP and it's 2015. No humans needed???!!! No joke!

Hiring 68

Hiring Top of Funnel Lead Rank Lead Scoring 68

Circleback

JANUARY 30, 2018

Most B2B organizations are now working on their new year’s strategy. More acquisitions and partnerships, an increased role of AI and automation, a rising millennial workforce, and higher costs of customer acquisition are all making the B2B space highly unpredictable and competitive. Account Based Everything Is the Way Forward.

Trends 20

Trends Account Based Marketing Social Media Face-to-face 20

Sales Hacker

FEBRUARY 1, 2021

We’re talking with Callie Moriarty, an enterprise account executive at 6 River Systems, which is software that manages robotics platforms that help pack e-commerce shipments. Callie Moriarty: 6 River is a software solution that enables our mobile robots for each picking in warehouses. Sam Jacobs : What does 6 River Systems do?

Enterprise 70

Enterprise Enterprise Hiring Follow-up 70

Crunchbase

MAY 6, 2022

In addition, we’ll walk you through how to use Crunchbase’s sales prospecting software to connect with decision-makers at these companies and close deals, all in one platform. LinkSquares is a computer software company that features AI-powered contract management and analytics tool for in-house legal and finance teams.

Lead Rank 105

Lead Rank Lead Scoring Company Sales Qualified Lead 105

DocSend

MARCH 10, 2019

Sales battle cards serve just one purpose: To help sales reps convince prospects to pick you over the competition. The competitive battle card is a popular resource that sales reps use to show prospects how and where your product wins. In fact, we know that B2B buyers struggle to see clear differences when comparing similar products.

Competition 58

Competition Outsourcing Services Ideal Customer Profile Lead Rank 58

DiscoverOrg Sales

APRIL 24, 2018

If you do it right, eventually you reach a place where more reps are leaning toward the closing – not the prospecting. This is especially important when you’re selling software. I remember when I was 21: I had just graduated college, and I was selling for iProfile [a data company that DiscoverOrg would acquire in 2015].

Scale 120

Scale Hiring Cold Calling Coaching 120

DocSend

MARCH 10, 2019

Sales battle cards serve just one purpose: To help sales reps convince prospects to pick you over the competition. The competitive battle card is a popular resource that sales reps use to show prospects how and where your product wins. In fact, we know that B2B buyers struggle to see clear differences when comparing similar products.

Competition 40

Competition Outsourcing Services Ideal Customer Profile Lead Rank 40

SalesLoft

JANUARY 17, 2019

We’ve rolled up our sleeves on 60 different SDR outbound overhauls and hundreds of deployments of sales engagement software. When a phone was the only method to connect with prospects, volume was THE metric. Then came high-speed internet and, by 2015, everyone was able to send emails en masse.

Trends 77

Trends LinkedIn Ideal Customer Profile Retention 77

Sales Hacker

FEBRUARY 7, 2018

Growth rate depicted from traditional B2B sales teams vs. SaaS Sales teams. What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend.

Scale 88

Scale Lead Rank Sales Qualified Lead Hiring 88

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. Anita Nielsen. Jen Ferguson.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

InsideSales.com

OCTOBER 14, 2019

SaaS sales, or “Software as a Service” sales, is the process of offering cloud-based services through a system monitored and updated by an external provider to customers. According to the 2014 State of B2B Procurement Study by Accenture’s Acquity Group , 94% of B2B buyers gather data and research online before buying.

SalesForce 40

SalesForce Hiring Top of Funnel RightNow 40

Tony Hughes

MARCH 7, 2018

What truly constitutes an ideal prospect? I've opined ad nauseam about the power of content marketing to create an octopus's garden to attract whales and that's an ongoing Challenge endeavor that Marketing and B2B salespeople should undertake together but that does not forego, the proactive whale hunting mentality each day.

Lead Rank 66

Lead Rank Enterprise Enterprise Scale 66

Your Sales Management Guru

SEPTEMBER 28, 2015

Ken: This is a guest blog with wonderful insights from a detailed study on Lead Follow Up Strategies by Accounting Software. On average, 80% of B2B sales calls end up in voicemail and over 90% of voicemails go unreturned according to numbers from the sales data verification service, RingLead. Enjoy…and STUDY this. Definitely not.

Follow-up 40

Follow-up Sales Qualified Lead Lead Rank Lead Scoring 40

Sales Evangelist

JANUARY 3, 2019

After Donald jumped ship from his full-time job in 2015, this lifestyle business allowed him to travel and speak in different parts of the country, and it all stemmed from the training and consulting that has developed. The story started when Donald was working at a software company in Boca. To learn more, go to prospect.io/tse.

Video 60

Video B2C Benefit Call-back 60

Tony Hughes

FEBRUARY 20, 2018

Make sure it's a catch name like LinkedIn B2B Mastermind Social Thai Chi Practitioners! Reverse look-up up valid B2B email addresses leveraging Rapportive. It's not always accurate but it's a good way to at least get a quick read on prospects from inside Gmail. Use 100% of your InMails. You get 25, write them all.

LinkedIn 66

LinkedIn Ideal Customer Profile Twitter Hiring 66

Sales Hacker

NOVEMBER 10, 2020

It’s the leading RFP response software trusted by more than 800 high performing organizations across North America. The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable.

Call-back 75

Call-back Scale Compensation Ideal Customer Profile 75

Tony Hughes

MARCH 13, 2018

To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. If you're selling software and there are already twenty five groups on mobile marketing applications, still launch your own group.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63