SBI

OCTOBER 22, 2014

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Pointclear

AUGUST 11, 2015

It happens also to be one of the four primary duties for Chief Marketing Officers. However, if you have ‘Marketing’ in your title, regardless of what it’s attached to, these are your ultimate responsibilities, and ‘following the money’ is the subsequent proof of your existence. Does Marketing wanna follow the money?

ROI 100

ROI Social Media GoldMine Lead Generation 100

Sales and Marketing Management

SEPTEMBER 23, 2019

Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. In the five years between 2010 and 2015, the number of inside sales reps doubled. The range of sales tools is becoming as diverse as those on the marketing side.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. They implement aggressive cost-cutting strategies and initiate layoffs. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

The ROI Guy

DECEMBER 8, 2014

Here are our recommendations on how you can connect and engage more decision makers to achieve sales success in 2015 and beyond: 1. Jill Konrath in her popular sales blog outlines a formula that heavily uses LinkedIn as a tool: [link]. Again, LinkedIn is a great tool for this.

Decision Maker 84

Decision Maker LinkedIn Quota Tools 84

The ROI Guy

JANUARY 15, 2015

A recent survey of 500 supplier executives indicates that top performing companies , those getting the highest price for their goods and services, uniquely invest more in Value Selling Training and Initiatives when compared to what is spent on Negotiation Training (Kotler Marketing).

Discount 81

Discount Negotiation Lead Rank Lead Scoring 81

Hubspot Sales

NOVEMBER 30, 2020

Hiring salespeople before you have a product that’s ready to go-to-market might be a high-leverage way to test your product-market fit, pricing and packaging, and product’s readiness. This isn’t to discredit surveys or market research; both deliver critical insights about your customer sentiments and journey. Here’s why.

Ideal Customer Profile 98

Ideal Customer Profile Hiring Marketing Quota 98

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. YoY decline from 2014.

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

The ROI Guy

NOVEMBER 16, 2016

The key, providing the content, tools and training to help your sales reps and channel partners better assess and align with needs, prove the high cost of “do nothing”, and communicate and quantify your unique and superior business value.

Closing 77

Closing ROI Survey Discount 77

Hubspot Sales

JULY 13, 2023

79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. The Fear of Becoming Over-Reliant on AI Tools AI can be addictive , and 39% of sales professionals are afraid of becoming over-reliant on AI tools.

Data 79

Data Hiring Guidelines Lead Rank 79

The ROI Guy

MAY 14, 2015

Alinean releases new book: The Frugalnomics Survival Guide On Tuesday we announced the release of a new B2B sales and marketing best practices book by CEO / founder Tom Pisello: The Frugalnomics Survival Guide – How to Use Your Unique Value to Market Better, Stand Out and Sell More.

B2B 58

B2B Marketing Discount Sales Enablement 58

The ROI Guy

JULY 11, 2017

According to the research, here's two important investments you can make today: 1) Interactive and Prescriptive Content Marketing – As buyers prefer to do on-line research on their own, investing more in digital content marketing is tops on Forrester’s advice list.

B2B 66

B2B ROI Buyer Competition 66

The ROI Guy

MARCH 1, 2016

YoY increase from 2015. If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. 2) Central IT is Irrelevant? Why Your Solutions?–

ROI 53

ROI Decision Maker Proposal Forecasting 53

The ROI Guy

JANUARY 6, 2012

Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% Serious budget constraints make even high ROI projects hard to get approved. growth forecasts. predictions. So how can IT solution providers succeed in the face of Frugalnomics?

Case Study 72

Case Study Marketing Comparison Forecasting 72

The ROI Guy

JANUARY 11, 2017

The facts are that: Customers will significantly delay decisions and won’t get to “Yes” unless you help them understand and quantify your differentiating value Sales will struggle in communicating and quantifying your unique value without your providing provocative value messaging, tools and consulting support.

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

The ROI Guy

NOVEMBER 14, 2012

The bottom-line: Is your sales and marketing ready for this Teutonic shift in IT purchase decision-making? In particular, sales and marketing will need to communicate and quantify to business group leaders how proposed solutions will drive business process and productivity improvements and reduce current business costs and risks.

Decision Maker 92

Decision Maker Proposal Face-to-face ROI 92

The ROI Guy

JUNE 11, 2015

SiriusDecisions pointed to comprehensive research of over 1,000 sales and marketing leaders, clearly indicating that these findings were just not true. In fact so many tools are available that many ask, why use a real estate agent, and why do agents even still exist? So did SiriusDecisions find similarities in regards to B2B reps?

Real Estate 89

Real Estate B2B Buyer Travel 89

The ROI Guy

MAY 7, 2015

And once this is clear, have you demonstrated that your solution provides a superior ROI and faster payback than the competing solutions? In most cases, these appeared to be good opportunities, with many interactions and touch points. So why did these deals fail to evolve to “Yes”? Our advice?

Lead Rank 77

Lead Rank Lead Scoring Proposal Decision Maker 77

SBI

JUNE 3, 2015

I’ll tell you about one book I’m reading that I think everyone who has a role in Sales or Marketing would get value from. The book I’m reading is called the Frugalnomics Survival guide: How to Use Your Unique Value to Market Better, Stand Out and Sell more. Here’s why I think everyone in Sales and Marketing should read this book.

Lead Rank 50

Lead Rank Lead Scoring Discount ROI 50

Hubspot Sales

MARCH 23, 2018

Highlighting certain words or phrases is an effective communication tool that helps you convey your message better. Depending on the situation, people’s aversion to pain or their deep anticipation of pleasure can be leveraged as powerful selling tools. As Mattermark CEO Danielle Morrill says, “ Speak loud and proud! ”

Call-back 145

Call-back Ideal Customer Profile Sports Social Media 145

The ROI Guy

JULY 5, 2011

The priority of cloud services could be changing the equation, with spending in this area predicted by Gartner to be growing four times faster than spending in overall IT, predicted to grow from $89 billion this year to $177 billion by 2015. Worldwide IT Spending Forecast (Billions of U.S. Enterprise Software 244 8.4 IT Services 793 3.1

Telecommunications 73

Telecommunications Enterprise Enterprise Vendor 73

Hyper-Connected Selling

NOVEMBER 5, 2015

At DellWorld 2015 I had a chance to participate in a panel discussion that was moderated by Charlene Li where we dove into the whys and hows of social selling. Being an engaged leader in the digital era means knowing what your goals are and what tools to use to achieve them. For me, social becomes another tool in the toolbox.

Social Media 45

Social Media Scale Media Social Selling 45

The ROI Guy

DECEMBER 2, 2014

Recently we had the pleasure of interviewing Jim Ninivaggi, the Practice Director for Sales Enablement with leading sales and marketing research firm SiriusDecisions. What does SiriusDecision’s research indicate as the top business issue for sales in 2015? We hear a lot about Sales being under more pressure in the coming year.

Lead Rank 86

Lead Rank Lead Scoring Proposal Buyer 86

OpenSymmetry

JULY 20, 2015

Each market sector has unique growth challenges – high competition, increasing regulation, savvy customers and changing buying patterns. On the other hand, we know when the return on investment (ROI) for sales performance is positive – faster growth, shorter sales cycles, lower turnover, and more sales reps making quota is achieved.

SalesForce 40

SalesForce Webinar Metrics Scale Quota 40

Tenfold

SEPTEMBER 19, 2017

Remember this Sales 101 basic: be where your market is. billion global population as of July 2015, more than 3 billion use the internet. It’s different from social media marketing. Marketing targets many. Content Engagement, and the Alignment of Sales and Marketing. Right now, they are online.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Tony Hughes

FEBRUARY 22, 2018

Dear Social Seller of 2015, Now that I've got your attention I must warn you. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. Apps that filter Twitter give you context, then you're being strategic with the tool from firehose to laser.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Vengreso

MARCH 22, 2022

Hiring a salesperson could save you from having to do any of the sales work yourself, which could free up more time in your schedule to focus on other tasks like marketing or operations. However, investing in the right sales training has a 353% ROI. It, however, was back in 2015. What sales tools do they know and use.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

Vengreso

MARCH 22, 2022

Hiring a salesperson could save you from having to do any of the sales work yourself, which could free up more time in your schedule to focus on other tasks like marketing or operations. However, investing in the right sales training has a 353% ROI. It, however, was back in 2015. What sales tools do they know and use.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

Your Sales Management Guru

OCTOBER 6, 2015

This also is an opportunity to build a better sales team that will increase your market share as competitors lag. The following tactical program features 11 key sales and marketing management actions that will help your sales management approach take advantage of the opportunity of a lifetime during the lifetime of this opportunity : .

Sales Management 40

Sales Management Ideal Customer Profile Hiring Lead Rank 40

The ROI Guy

APRIL 28, 2010

According to a Corporate Executive Board research report: "The IT function of 2015 will bear little resemblance to its current state," with "fundamental changes in how the function is organized and managed." What about marketing? How will your marketing and sales be ready for this dramatic change in the IT landscape?

Report 40

Report Lead Rank Lead Scoring Proposal 40

The ROI Guy

MAY 19, 2015

Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources.

Marketing 73

Marketing B2B Proposal Call-back 73

The ROI Guy

JULY 8, 2014

For IT solution providers who may be using these forecasts and were expecting a turnaround in 2014 spending levels, another slower than expected year has significant implications for your organizations'' sales and marketing strategy. So how well do you deliver the financial justification / ROI business cases that CFOs demand?

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

Appbuddy

JANUARY 9, 2023

They shared their major takeaways from 2022, plus sneak previews of what email marketers can expect this year.  However, a personal observation is that more European retailers took a stand against Black Friday marketing this year, with some even closing their sites for the day. What’s the best piece of email marketing you saw in 2022?

Email Marketing 52

Email Marketing Marketing Insurance Insurance 52

Sales and Marketing Management

JUNE 11, 2018

Author: Kostas Chiotis Guest blog posting is arguably the best method of inbound marketing that your team can employ. However, only 6 percent of marketers are using guest posting as the majority of their original content strategy. Kostas Chiotis is a blogger and a content marketing specialist. Be Careful.

Strategy 96

Strategy Marketing Real Estate Social Media 96

The ROI Guy

JANUARY 28, 2016

Prospects are receiving 32% more vendor communications than just 2 years ago (SiriusDecisions), and with less time than ever, 2015 saw a 21% decline in content marketing effectiveness (Content Marketing Institute). Interactive Content delivers results like this when it focuses on value (vs.

Lead Rank 45

Lead Rank Lead Scoring ROI Lead Gen 45

LeadFuze

FEBRUARY 19, 2019

But it’s increasingly clear to me—and to many B2B professionals —that inbound marketing alone isn’t enough. Account-based marketing offers an alternate narrative, making outbound strategies seem cool again. The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004. ABM was marketed.

Account Based Marketing 55

Account Based Marketing Outbound Account B2B 55