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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. While the benefits of inbound marketing are critical, we are also seeing periods of low buyer engagement.

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The First-Mover Advantage, Explained

Hubspot Sales

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. But even a damaging year of scandal in 2016 -- which saw them lose their founder and CEO and weather the “Delete Uber” campaign -- didn’t dilute Uber’s market share too much. million riders.

Loyalty 102
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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

In 2016, a reported 80% of buyers were looking for homes online. The fact that visual content performs well on Facebook , combined with its accurate demographic advertising makes it specifically ideal for real estate content. Linkedin advertisements , real estate marketers prefer to call it a goldmine.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. You’ll benefit more by mastering one variable at a time.

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The Eight Types of Entrepreneurship (& Companies That Exemplify Them)

Hubspot Sales

Small business entrepreneurship involves starting a business, usually local, that an entrepreneur believes can benefit the city or town they operate in. Alphabet still purchases other businesses, like 2Web Technologies in 2016 to create Google Sheets and a recent deal with FitBit , a health-equipment company. In fact, the U.S.

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OpenSymmetry Named in the First-Ever Inc. Best Workplaces Awards

OpenSymmetry

The 2016 Inc. Core components of the scoring include company practices around management, employee recognition, performance communication, benefits, and other elements of the employee experience. Winner of Advertising Age’s “The A-List” in January 2015, and the National Magazine Award for General Excellence in both 2014 and 2012.

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Photo source: The 6 biggest sales-tech trends to watch in 2016. That’s one of the great benefits of SaaS in that you’re not locked in. Note that often the technology will not work as advertised, won’t gel with your team, won’t have necessary compliance, won’t work with other technology, or there will some other type of hiccup.