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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Lead generation.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Please don’t. Be genuine.

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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

A top trend in B2B marketing is the adoption of the Marketing Operations role. Innovative CMO and CIO pairs will throw out the rule book when it comes to IT''s support of Marketing. The best marketers will understand that "Content Marketing" does not equal "Thought Leadership".

B2B 325
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ZoomInfo’s 10 Most Popular Companies

Zoominfo

IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one. It is also the world’s most valuable bank by market capitalization. In addition, Amazon acquisitions include Ring, Twitch, Whole Foods Market, and IMDb. Revenue: $131.4 Revenue: $280.5 Revenue: $43.2 Revenue: $51.9

Company 100
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Digital Marketing Funnel Tactics for 2020

InsideSales.com

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. In This Article; The History of Marketing Funnels. Examples of Marketing Funnels.

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Fueling Sales: What Helps Top Companies Grow

Pipeliner

According to a 2016 study by McKinsey, over half of the fastest growing companies look ahead by at least a year, with 10 percent of them looking three years or more into the future. Imagine a time before e-mails or social media, or cell phones. Analytics takes much of the guesswork out of selling. Invest in Technology.

Company 98