Remove 2017 Remove Advertising Remove Blog Remove Sales
article thumbnail

B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading. Efficiency.

article thumbnail

50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. Let’s get into it!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

billion as of 2017. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising.

article thumbnail

6 Types of Mobile Advertising (When and How to Use Them)

Connext Digital

billion mobile phone users around the world in 2017, with the number expected to rise to 5 billion by 2019. The prominence of mobile devices has also made mobile advertising an excellent channel to market your business. Banner Advertisement. million in sales were generated in China from banner ads in 2017.

article thumbnail

9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

billion as of 2017. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising.

article thumbnail

How I Work It – Social Selling with Tom Pick

Adaptive Business Services

Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017. Something like 95% of all blogs are abandoned. And maybe Twitter. Okay, and Tweetdeck.

article thumbnail

10 Webinar Metrics to Measure Success

Zoominfo

73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. Keep reading!