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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

billion as of 2017. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising.

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad.

Loyalty 88
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7 Examples of Social Ads That are Just Plain “Woke”

Connext Digital

Woke content has made its way to mobile advertising trends , as more businesses are starting to see the value in investing in well-thought out and socially relevant ads versus traditional, hard sell techniques. Here are some examples of ads that are just plain woke: Always – #LikeAGirl. Pot Noodle – You Can Make It. Airbnb – We Accept.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

billion as of 2017. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising.

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10 Webinar Metrics to Measure Success

Zoominfo

73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). For example – let’s say you spend a large portion of your advertising budget on paid search ads.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Timing is everything in sales. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. Sales Trigger Event Examples 1.

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What is ASC 606? A Guide to Its Ins & Outs

Hubspot Sales

As a business owner, you might think your company makes revenue when it receives money from a sale, but that’s not the accounting standard. For revenue to be recognized, the transaction must indicate that a sale took place. The five common revenue recognition methods are: Sales Basis Method. Sales Basis Method.