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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? If you’re a marketer, here are seven essential skills marketing leaders will need in the new year. . It requires the ability to adjust your marketing quickly and often. Are you writing a marketing plan for 2021? 2: Alignment.

Marketing 357
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5 Ways Market Leaders Are Driving Revenue Growth in 2021

SBI Growth

What is your plan for achieving your revenue target in 2021? With new logo acquisitions increasingly scarce across industries, market-leading companies have had to reimagine how to go beyond the install base to optimize revenue generation. SBI hosts multiple client advisory.

Revenue 227
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A Marketer's Peek at 2021

Sales and Marketing Management

Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . As we move into 2021 and beyond, many events will stay virtual not only because of continued safety concerns, but also as a result of lessons learned in 2020.

Marketing 176
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Turbocharge Sales for the Rest of 2021

Sales and Marketing Management

Here's how to reset your team and turbocharge 2021 sales. The post Turbocharge Sales for the Rest of 2021 appeared first on Sales & Marketing Management. 2020 was spent maneuvering around the unexpected.

Sales 222
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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). B2B sales are way more emotional than B2C because people’s careers are on the line. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers.

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How to Manage Remote Sales Teams in 2021

Sales and Marketing Management

Because of distancing requirements, employee sentiment and the efficiency gains associated with well-managed remote work, I expect less than half of companies to shift entirely back to the office in 2021. The post How to Manage Remote Sales Teams in 2021 appeared first on Sales & Marketing Management.

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September 2021 – Merchandise

Sales and Marketing Management

Contact: Adrienne Forrest, Vice President of Corporate Sales at Citizen Watch Group at […]. The post September 2021 – Merchandise appeared first on Sales & Marketing Management. Sailing watches designed with functionality and style in mind available in a variety of designs.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. September 23, 2021 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST. Success tips for improving the effectiveness of your engagement channels.

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. What questions should you ask?

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Virtual Sales Coaching 2.0: How Time-Shifted Video and AI are Changing the Game

Speaker: Jonathan Carlson, Senior Director of Marketing, and Jake Miller, Senior Product Marketing Manager at Allego

Many sales leaders are struggling to adapt their coaching programs in a virtual-first environment—and falling short on coaching means falling short of revenue targets. In fact, 62% of sales professionals say they’ve lost a sale because they couldn’t meet face-to-face with a buyer. But it doesn’t have to be this way.

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Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

Therefore, the majority of salespeople do not make their quota and this is a key reason why there is so much turnover in sales jobs. Join Mark Hunter, CSP, “The Sales Hunter”, as he details the importance of knowing your market and how that dictates who you should be prospecting. Turn a lead into a prospect.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. However, there’s no team better suited to lead that charge than the marketing department.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. This session is designed specifically for B2B marketers & sales reps who are ready to take their ABM initiative to the next level.