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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

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Strategies for More Effective Sales Enablement in 2023

Emissary

Whether your team plans to re-focus training efforts, take on new tools, or play a bigger role in helping sales align with other areas of the organization, here are some strategies for effective sales enablement to drive results and revenue in 2023. . Emissary recently hosted a virtual roundtable with sales leaders in the tech space.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Leaning into AI can help kickstart a lot of processes that may have been more manual in the past.

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Out-of-Home Advertisements Unlock Access to Strong ROI for Marketers

SalesFuel

Out-of-Home Advertisements Unlock Access to Strong ROI for Marketers If Your Client Isn’t Increasing Their OOH Efforts, They’re Falling Behind Marketers who use out-of-home advertisements are seeing big results and increasing their ad spend accordingly. billion in 2023, a 2.1% And 20% of those advertisers doubled their spending.

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Gong Takes First Place in TrustRadius Best of Winter 2023 Awards

Gong.io

Today, we’re thrilled to share that this work has been recognized by our customers, as we’ve won three “Best of Winter 2023” awards from TrustRadius, a trusted research and review platform for business leaders. The post <strong>Gong Takes First Place in TrustRadius Best of Winter 2023 Awards</strong> appeared first on Gong.

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Supercharge Your B2B Campaigns with Verified Emails in 2023

Lead411

Supercharge Your B2B Campaigns with Verified Emails in 2023 In the competitive world of B2B marketing, reaching the right audience is crucial for success. The quality of your email list directly impacts your campaign’s success, allowing you to generate higher ROI from your marketing efforts. Reduced Bounce Rates: 3.

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How to Keep Your Web Audience in 2023

Smooth Sale

Attract the Right Job or Clientele: How to Keep Your Web Audience in 2023. Keep Your Web Audience In 2023. When done right, email campaigns can give you a great return on investment (ROI) because they keep new and old customers up to date on changes, sales, and unique content. Become a Master of SEO.