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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

Do: Review internal policies. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, it’s important to take a look at your internal policies. An anti-discrimination policy that includes specific language around LGBTQ+ discrimination, with clear and enforceable consequences for those who don’t comply.

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Sales Pipeline Dried Up? The #1 Way to Land Top Prospects Now

No More Cold Calling

The companies that are readiest to act on solid information are primed to shoot ahead of the business cycle.”. They cut advertising, travel, training, marketing, and discretionary expense line items. What do businesses typically do when clients stop buying and the sales pipeline dries up? History is a repetitive S.O.B.,

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EU Privacy Laws: How They Differ by Country

Zoominfo

But there are other EU privacy data laws that need to be considered for marketing and advertising. It’s recommended that your privacy policies adhere to the strictest measures, because it’s not always clear where your consumers reside. Are opt-ins required to send marketing emails to a business email address?

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. A lead capture page is an essential component of an inbound marketing strategy. Karta Source Karta was designed as the most complete marketing and sales solution on the market.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage. In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel.

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Sales Forecasting – What Is It And How To Do It Effectively

Salesmate

Changes in prices, advertising, quality of products, etc. Policy changes. Pay close attention to different policy changes, and even they can affect sales forecasting. Internal policies like sales promotion policy, advertising policy, pricing policy, profit policy, etc. Territory shift.

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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Customer Retention: A Definition Customer retention is the act of retaining customers over a specific period of time such as a month, quarter, or year. Customer retention is also specifically important to sales reps as some organizations have instituted commission claw-back policies for customers who churn within a specific time frame.