article thumbnail

How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

Since the year 2000, we’ve witnessed the rapid evolution of new technologies, government policies and global economies that have had a serious impact on how companies do business today. In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. My evolution since 2000 looked like this.

article thumbnail

9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Privacy Compliance: Finding a B2B Data Vendor You Can Trust

Zoominfo

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. Define the Categories that Matter to You To gauge how seriously a vendor takes privacy, simply reviewing the company’s privacy policy isn’t going to cut it anymore.

Vendor 130
article thumbnail

6 Levers Proven To Move Your Prospects To Act

Anthony Iannarino

They struggled with the idea of investing in means that would provide an insurance policy, even though the investment was a fraction of what they lost. Market Share Risks: Slow movers can lose market share. You will find people for whom market share is a metric worth protecting, worth investing in, and worth growing.

ACT 100
article thumbnail

Effective Recruiting in a Candidate-Driven Market

Zoominfo

For all the recent talk of “The Great Resignation,” hiring managers in virtually every industry have learned two hard truths during the pandemic: the current employment landscape is very much a candidate-driven market, and attracting top talent has never been more difficult. If you have to use ranges, keep them as tight as possible.

Marketing 100
article thumbnail

ZoomInfo, Data Privacy, and You

Zoominfo

Read: Beginners Guide to CCPA CPRA – California has also recently passed the California Privacy Rights Act (CPRA), which expands on business regulations outlined in CCPA. As a marketer, can you remember the last time you emailed someone’s contact information? Have an easily accessible privacy policy. B2B Marketing.

Data 225
article thumbnail

Beyond Lip Service: Attracting Women in Sales with Policies that [Really] Support Their Success

Sales Hacker

It’s easy to sit in front of a female sales job candidate and tell her that your company is a great place for her to work, but do your workplace policies actually support that rhetoric? Many companies are operating on outdated policies and procedures that might not include any support for gender-equality practices.