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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

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Beyond Lip Service: Attracting Women in Sales with Policies that [Really] Support Their Success

Sales Hacker

It’s easy to sit in front of a female sales job candidate and tell her that your company is a great place for her to work, but do your workplace policies actually support that rhetoric? Many companies are operating on outdated policies and procedures that might not include any support for gender-equality practices.

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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

Do: Review internal policies. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, it’s important to take a look at your internal policies. An anti-discrimination policy that includes specific language around LGBTQ+ discrimination, with clear and enforceable consequences for those who don’t comply.

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Three Insurance Mistakes You Need To Avoid

Smooth Sale

Three Insurance Mistakes to Avoid Photo by Tierra Mallorca on Unsplash Believing Your Insurance Cover Is Enough Some may not need to give much thought to their insurance because they already have at least two policies, whether for their car, home, or themselves. If your insurance policy is over a few years old, give this some serious thought.

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How to Know When to Give Up on a New Hire

Sales and Marketing Management

I advise companies to have a standard policy that defines the first 90 to 180 days (and maybe a little longer) as a trial period. Act quickly to remove that player from your team. Here are two suggestions: Provide additional training. Target marketing dollars in their territory to generate more leads and give them a boost.

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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

This elevated anxiety likely stems from geopolitical concerns reflected in the Global Economic Policy Uncertainty Index , which reached its highest-recorded point this year. Moreover, the mere act of answering a question can incite a phenomenon in which the customer becomes more likely to act on the solution.

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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

The building blocks of a data governance strategy include: a strong team with well-defined roles a robust policy framework a culture that prizes high-quality data Here’s how they all come together to make data governance a key differentiator for your business. What is Data Governance?