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Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach

DiscoverOrg Sales

These insights translate to actionable information in three ways: (1) management changes, (2) buyer pain points, and (3) spending trends and projects. Addressing buyer Pain Points. Data governance and compliance. A Deep-Dive into Buyer Preferences – and the Implications for Salespeople. Spending initiatives.

ACT 120
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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. That being the case, the current state of the buyer should be reflected in the data collected throughout the sale. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Why bother? Activities.

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Should B2B Sales Be A Licensed Profession?

The Pipeline

At a minimum, (and often it is just the very minimum), the public has some sense that this person had to meet some criteria to practice their profession; and that because there is a licensing body, the buyer has recourse, and the sell is accountable for their conduct. Vendors overemphasize selection criteria that aren’t important to buyers.

Licensing 269
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Closing Techniques For Every Salesperson

The Digital Sales Institute

free sales training – closing techniques The key to the assumptive close is striking a balance between confidence and subtlety. The urgency close technique harnesses this psychological phenomenon, compelling customers to act promptly due to a fear of missing out on a valuable opportunity.

Closing 52
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How to Create Sales Collaterals That Convert

Highspot

A significant 71% of B2B buyers say they download and consume multiple assets to help with the decision-making process and an equal number said they share such content with their team members. When the collateral aligns with the buyer’s journey , it can impact conversion rate. Easy-to-access information saves time.

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Why sales enablement must embrace AI

Showpad

Generative AI is trained for confidence —not accuracy. It should not be confused with a calculator: it is not trained for accuracy; it is trained for confidence. But the rise of generative AI technology has made it easier for buyers to understand this information. Sellers can no longer just be a source of information.

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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

Nearly half of all buyers surveyed by the Society for Incentive Travel Excellence (SITE) say that budgets have increased, and 60 percent of buyers report they plan to increase the number of people eligible for incentive travel awards in 2017. economic performance, often acting as a leading indicator. 

Travel 205