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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. More than ever, understanding one’s field is critical to sales success.

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Develop a Land and Expand Sales Strategy for Your IT Solution with P&C Insurers

Emissary

P&C Insurers have recognized the need for sophisticated, highly integrated technology to meet consumer demands and grow revenue. According to Accenture research, 80% of insurance executives surveyed acknowledge their business and technology strategies are becoming inseparable. Find the Pain Points Buyers’ Truly Care About.

Insiders

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8 smart tactics to find and close new clients for your SMB

Act!

Create thought leadership content Did you know that 64 percent of B2B buyers trust thought leadership content more than other marketing materials when it comes to evaluating a brand? But how you handle these leads after they enter your sales pipeline dictates conversion rates and revenue. It’s a good idea to use a CRM like Act!

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The Only Question You Have To Answer

The Pipeline

The best B2B sales professionals continue to evolve, grow and win, by looking at Sales as a never-ending (well at retirement) journey to improve their ability to answer the most important question on a buyer’s mind. Everyone else can get fired. OK, who’s left? As humans, we have many motivators, fears and ambitions.

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6 Ways to Beat Lower-Priced Competitors

No More Cold Calling

The same principles hold true in B2B sales, but customers don’t instinctively get the message. Example: Amazon, unlike traditional brick-and-mortar bookstores, offers buyers the ability to quickly choose from a huge inventory. Associations Enterprise Sales Management Salespeople' Want your package overnight? Wouldn’t you?

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Why You Must Defeat the Sales and Marketing Status Quo

Allego

“You can even take marketing and sales out of the equation and, I know it sounds trite to say, put the customer at the center.”. This may seem like an unconventional comment coming from the Chief Strategy Officer at Corporate Visions, a company that—at its core—provides sales and marketing training.

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‘Til Death Do You Part

Pipeliner

What are the important actions to help insure that you retain these treasured assets that deliver huge long-term value? But what’s more important is your ability to adapt and act on where you stand in every area that matters. It’s not what you get. It’s what you do”. Great quote. Complacency has no place in either scenario.