Sales and Marketing Management

OCTOBER 8, 2018

Small businesses already using Salesforce can look to the tips below to help optimize their use of the platform: Connect email and calendar with Einstein Activity Capture – Salesforce users can save time logging email correspondence and events by connecting their email and calendar to Salesforce with Einstein Activity Capture.

SalesForce 208

SalesForce Enterprise Enterprise Scale 208

Sales and Marketing Management

OCTOBER 8, 2018

Small businesses already using Salesforce can look to the tips below to help optimize their use of the platform: Connect email and calendar with Einstein Activity Capture – Salesforce users can save time logging email correspondence and events by connecting their email and calendar to Salesforce with Einstein Activity Capture.

SalesForce 196

SalesForce Enterprise Enterprise Scale 196

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. You want to capture website visitors when they’re the most receptive, such as when they’re on a particular product page or when they’ve spent a certain amount of time on your website.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

InsightSquared

JUNE 23, 2020

As a team leader, you hold weekly or biweekly pipeline reviews with every rep to gauge the health of their active deals. You only have the rep’s activities tied to the account and are missing activities from marketing, accounting, SEs and more. Activity Capture Cleans Your Data Mess. It’s easier than you think.

Pipeline 118

Pipeline Ideal Customer Profile Coaching Account 118

Partners in Excellence

JANUARY 31, 2024

Summarized, at any point in time, as we look at B2B companies (To help us understand it, let’s imagine the total market size is 1000 companies): At any point in time, 3-4% of companies in an industry are actively engaged in a buying effort. That’s roughly 40 companies actively engaged in buying.

Opportunity 110

Opportunity Sales Qualified Lead Lead Rank Analysis 110

The Pipeline

FEBRUARY 4, 2020

The result is a good thing, it frees up time and bandwidth to apply to other high-value sales activities. The time is squandered rather than being applied to better execution of high-value activities that lead to higher-value revenue and EBITDA. Hard not to argue that they always contribute to capturing and growing revenue and logos.

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

Zoominfo

NOVEMBER 7, 2022

Admins can select specific countries they would like to activate this feature for, or turn it on for all countries. This will bring a broader radius to your candidate search and capture more candidates who fit your criteria beyond a certain city or state. Here’s a breakdown of what’s new.

Decision Maker 130

Decision Maker Analytics Exact Research 130

Zoominfo

OCTOBER 15, 2020

The B2B world has been largely behind the B2C world with respect to using intent to activate go-to-market motions. The primary reason for this lag is that B2B Intent offerings were never connected to the companies and the professionals at those companies in a way that would allow seamless activation. Casting a Wider Net.

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Zoominfo

SEPTEMBER 7, 2021

Capture contacts and populate them in your CRM, along with all associated activity, including calls, emails, and meetings. Then analyze that activity and apply an engagement score to contacts, accounts, and opportunities. If a deal is accelerating, you can lean in to close it.

Face-to-face 100

Face-to-face Outbound Inbound CRM 100

SBI

DECEMBER 14, 2021

Today, most sales leaders rely on partial insights from sales activity data to shape buyer engagement and forecast sales,” said Carson Conant, CEO and founder of Mediafly. What happens in the sales meeting is no longer the sole indicator of deal health. Content engagement has always been the missing piece of the engagement analytics puzzle.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. But the real competitive edge comes when you can target accounts based on the behavior of their employees.

Intent Signal 130

Intent Signal Intent Data Demand Generation Targets Demand Generation 130

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

Trade Show 130

Trade Show Campaigns Face-to-face Promotion 130

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. Best of all, lead capture pages can be implemented quickly. What is a Lead Capture Page? A lead capture page is an essential component of an inbound marketing strategy.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

FEBRUARY 25, 2021

Provide one active link on the page — a bright “Register Here” button, and hide all active links, including the menu bar and footer. Capture Attendee Emails. As part of your lead generation webinar strategy , you want to capture attendees’ emails and guide them further into the webinar sales funnel.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

SalesFuel

MARCH 21, 2024

Data Collection Fuels the Client Experience Big box retailers and grocery stores are masters of data capture. The minute you step foot into a market with your activated cell phone you are fair game. They have expanded services to become pharmacists, optometrists, health care specialists and food stamp redeemers.

Lead Rank 115

Lead Rank Lead Scoring Loyalty Health Care 115

Hubspot Sales

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Revenue 118

Revenue Proposal SalesForce Lead Rank 118

InsightSquared

MARCH 5, 2021

This piece will focus on the importance of activity capture. Top Reps are the Worst at Pipeline Activity Capture — But We Need Their Data the Most. Yet, we are failing the rest of our teams when we do not have access to the sales strategies and activities. . Transforming the Activity Capture Approach.

Forecasting 62

Forecasting Data Revenue Analytics 62

Allego

MAY 2, 2023

How do you accurately and usefully capture your brightest stars’ knowledge and insight? It’s important to remember that you won’t capture everything on your first pass, especially because insights adjust as markets change. Fortunately, capturing it and putting it to work is an easy process. Here are four strategies.

Video 114

Video Hiring Face-to-face Banking 114

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. At this point, the B2B buyer knows their pain points and is actively seeking a solution. If they’re not already aware of your specific offering, they are at least aware of the category.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

JANUARY 30, 2024

Even if this review takes only a minute or two, it chips away at the time available for activities that directly contribute to pipeline growth. This means some of your most promising leads remain hidden and cannot be captured as MQLs. Efficiency Every MQL handed over to a sales representative requires a human review. The result?

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

InsightSquared

FEBRUARY 12, 2020

Data is the foundation of RevOps, making data capture the focal point of successful RevOps tech stack. The priority of a RevOps tech stack, therefore, is to ensure the undisrupted flow of ALL data across function, starting with Activity Data , which is the number one indicator of sales performance. . Data is the foundation.

Scale 71

Scale Face-to-face Data Top of Funnel 71

Partners in Excellence

JANUARY 15, 2024

Facebook, LinkedIn and other social channels are (in)famous for feeding us content based both on our interaction with the content and their insight into activity on other sites. We see things that are predicted to capture our interests based on the preferences we have expressed in our past interactions.

Trends 115

Trends Channels Intent Maximizer 115

Sales Gravy

OCTOBER 13, 2023

By intentionally using silence, sales professionals can prompt prospects to actively engage and lean into the conversation. The goal is to strike a balance and avoid excessive discomfort, while still capturing attention and prompting thoughtful responses from your prospect.

Intent 86

Intent Face-to-face Call-back Conversion 86

Partners in Excellence

APRIL 8, 2024

They need help and they actively accept help–that is the right kind! Some data suggest only 3% of customers in our markets are actively looking to change and buy, another 7% could be interested. There is so much business opportunity available for us to capture!!! The bottom line is so EXCITING!

Top of Funnel 107

Top of Funnel Face-to-face Data Buying Cycle 107

Smooth Sale

JUNE 2, 2023

But what if we were to capture unique thought that comes to us during our independent time? The assignment for the Friday event is during the work week and on weekends to capture fleeting thoughts. As time progresses, people will pay greater attention to the thoughts they have as they enjoy their weekend activities.

Negotiation 78

Negotiation Maximizer Benefit Conversion 78

Act!

JANUARY 23, 2024

Additionally, web forms simplify the process of capturing lead information and enable seamless integration with customer relationship management (CRM) systems, facilitating follow-ups and boosting sales opportunities. Schedule follow-up activities automatically upon form submission Create opportunities in Act!

Benefit 52

Benefit ACT Demand Generation Agencies Lead Generation 52

Allego

NOVEMBER 11, 2021

11 Ways to Activate Content and Accelerate Sales. Activate Content. You can activate sales collateral with messaging, talk tracks, and win stories in an engaging video format to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors. Capture and Repurpose.

Revenue 128

Revenue Scale Collateral Harvest 128

InsightSquared

FEBRUARY 6, 2020

To do this effectively, you’ll want to understand all touchpoints, which is best accomplished by automating Activity Capture to reduce the burden of manual entry (more time for reps to sell!) and remove rep bias in activity reporting. Simply put, activity data doesn’t lie. It’s a sales reps’ best friend.

Webinar Metrics 71

Webinar Metrics Strategy Scale Top of Funnel 71

Lead411

OCTOBER 23, 2023

Bombora captures a range of intent signals, and these signals can be grouped into 8 different categories, such as: 1. For example, Bombora can identify when companies are actively researching topics or keywords related to your industry, products, or services.

Intent Signal 96

Intent Signal Buyer Intent Intent B2B 96

Sales Hacker

OCTOBER 10, 2022

Dale Dupree and Jeremiah Griffin share their take on how to get creative with your outreach to start capturing more attention, causing curiosity, and creating emotional context for your audience—while having fun throughout it all. How to activate emotional context and curiosity in your prospects. Scalable creative outreach concepts.

Direct Mail 78

Direct Mail Guidelines Prospecting How To 78

Smooth Sale

OCTOBER 17, 2023

Are you interested in outdoor activities traveling, or are you more focused on indulging in good foreign delicacies? Capture Ideas for Career Improvement Sales Tips: Convert Your Passion Into Your Career Admit to what you privately wish you could be doing career-wise. List all the reasons you have held back on pursuing your desires.

Travel 102

Travel Hiring Salary Networking 102

SalesFuel

MARCH 4, 2024

It’s even more difficult to keep their attention and capture interest during a prospecting call. And don’t forget to browse their social media profiles, posts and activities. It’s tough enough to uncover quality prospects. Sellers have mere seconds to hook the caller in and keep them on the line.

Prospecting 92

Prospecting Social Media Hiring Call-back 92

InsightSquared

FEBRUARY 26, 2021

The quality of a sales pipeline and funnel throughput is largely dependent on the data that is captured by the CRM platform, and we all know the cost poor sales visibility has on a company. The more timely, quality data that is captured, the more accurate your visibility is. Pipeline Hygiene is Paramount.

Top of Funnel 62

Top of Funnel Funnel Analytics Webinar Metrics 62

InsightSquared

APRIL 30, 2020

Improving pipeline visibility has long been an issue, primarily because of inconsistent activity capture measures. As long as reps are manually logging their activity data, you will never see the entire picture of a deal. Automating activity capture is the only way you can truly gain visibility into your pipeline.

Pipeline 62

Pipeline Remedy Licensing SalesForce 62

Lead411

JANUARY 31, 2024

By leveraging this data, sales professionals can identify prospects who are actively seeking solutions, enabling them to tailor their outreach efforts with precision and relevance.

Lead Rank 98

Lead Rank Lead Scoring Buyer Intent Intent Data 98