The Pipeline

SEPTEMBER 22, 2016

Marketing, advertising, and finding innovative ways to promote your business are all part of a strategy to acquire new customers. In a traditional sense, there are lots of ways to advertise your business, and you probably feel like you are doing all of these regularly. The Pipeline Guest Post – Megan Totka.

Promotion 120

Promotion Small Business Small Business Social Media 120

The Pipeline

SEPTEMBER 18, 2018

Try it, I do it every workshop, never fails, “I sell hardware; I sell electronic components, advertising services… blah… blah.” Sounds easy, but ask people what they sell, and the vast majority, yes more than 80%, frame their response in terms relating to a product and a specific pain their product addresses.

Vendor 255

Vendor Discount Insurance Insurance 255

The Pipeline

JUNE 30, 2014

Maybe Canada Post should get into recycling the junk they deliver, charge it to the advertisers, and make up for some of their losses. Seems like a lot more bother than hitting the delete button, or better yet given that it is 2014, just have it go straight to junk. Ya baby, you have fewer choices now.

Cold Calling 302

Cold Calling Government Direct Mail Advertising 302

The Pipeline

APRIL 19, 2013

They advertised the store in my area for several months before one finally opened. You know when you watch television, sometimes you see commercials for stores or restaurants that don’t have locations near you? Then when one opens nearby, you often feel compelled to check it out. For me, this happened with Kohl’s.

Social Media 293

Social Media Media Customer Campaigns 293

The Pipeline

NOVEMBER 23, 2012

Amazon also has little to no advertising costs – they subsist primarily on word of mouth. As an admitted Amazon junkie, last holiday season I had as many as three or four packages arriving daily. It’s hard to beat the convenience of shopping from your couch. Clearly, it’s working for them though that shouldn’t come as too much of a surprise.

Small Business 263

Small Business Small Business Fashion Incentives 263

The Pipeline

AUGUST 1, 2016

Changing gears, I worked with their VP of Strategy to set up a meeting at a hotel around the block, the meeting was advertised as an objective review session, seemed like the right time of year for an “off-site”. It was clear that not only had their objectives did not change, they were all still committed to them.

Hotels 120

Hotels Objections Pivotal Advertising 120

The Pipeline

APRIL 18, 2016

Well if they are raising their hands on their own, or in response to advertising, then capturing that demand will default to technology, not only because of the cost saving, but the consistency of performance, and efficiencies gain. That environment favours hunters over all other type of sellers.

Margin 120

Margin Lead Gen B2C B2B 120

The Pipeline

FEBRUARY 2, 2015

Yes, marketing and advertising got them to pay attention, they come to your shop, some high end shops may have specialist clerks, but I think if we look at Amazon, we see someone who has figured out what to do with shoppers, or buyers, and sales people are not part of that story. They are going to buy, they started the journey on their own.

Social Selling 120

Social Selling Segment B2C Social Media 120

The Pipeline

JUNE 30, 2014

Maybe Canada Post should get into recycling the junk they deliver, charge it to the advertisers, and make up for some of their losses. Seems like a lot more bother than hitting the delete button, or better yet given that it is 2014, just have it go straight to junk. Ya baby, you have fewer choices now.

Cold Calling 120

Cold Calling Government Direct Mail Advertising 120

The Pipeline

OCTOBER 14, 2011

Gary Hart’s career as an advertising, marketing, and sales executive began in 1971. The result of adding qualitative measurement is better performance management, more accurate forecasting, and increased revenue that consistently meets sales goals. About Gary Hart.

Pipeline 198

Pipeline Lead Rank Lead Scoring Top of Funnel 198

The Pipeline

APRIL 29, 2011

For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. There’s so much that’s wrong with the traditional sales funnel, and it’s gotten worse in the Sales 2.0 We were schooled to throw as many prospects in the funnel as we could find. Now in the 2.0

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257

The Pipeline

AUGUST 12, 2011

Hot pursuit of a career in advertising landed Carol Doane a job in one of the largest newspapers in Washington State. It’s their way of saying, “Please listen to me.” ” Who is someone you can always count on to listen to you? About Carol Doane.

Pipeline 257

Pipeline Hoovers Customer Twitter 257

The Pipeline

JULY 29, 2011

Other leading content providers such as Olgilvy Advertising and CMO.com agree. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. Sales and marketing lead generation tools follow this suit.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

The Pipeline

JULY 15, 2011

Robert Terson spent 40 years fearlessly selling advertising to small businesspeople; his passionate purpose as an author and speaker is to enlighten and inspire you to be a far better salesperson than you are now. If you want to be a top-tier professional, you must do the same. Make a point of this: surrender your power to no-one.

Pipeline 242

Pipeline Hotels Cold Calling Compensation 242