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The Economic Collision of Customer Service and Social Media

Increase Sales

The customer has evolved from being King or Queen to being an Internet socially connected King or Queen.  No longer must he or she hang on for minutes to speak to your customer service department. Today, social media has expanded communication and has created a very loud and significant economic collision with customer service. Share on Facebook.

Guest Article: “10 Reasons Why Outrageous Customer Service Is All That Matters,” by Dan Waldschmidt

Sales and Management Blog

10 Reasons Why Outrageous Customer Service Is All That Matters. There is nothing else more important than making sure every memory of you by your customer is one of delight. Make no mistake — treating your customer in a way that creates delight is one of the hardest, most emotionally intensive talents that you will need to master in order to position your business for exponential growth. What makes delivering customer service even more of a challenge are the confusing and misguided ideas we get from business experts on the subject. by D an Waldschmidt.

5 Ways to Deliver Social-Friendly Customer Service: by.

The 1to1 Media Blog

Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice Of The Customer. Speaking Services. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice of the Customer. Essentials for Voice of the Customer Success. Tesco Looks to Actual People to Improve the Customer Experience. When Does the "Customer" Experience Begin? Church of the Customer. Customer Experience Matters. Books.

Would You Pay for Better Customer Service? - Think customers: The.

The 1to1 Media Blog

Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice Of The Customer. Speaking Services. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice of the Customer. Essentials for Voice of the Customer Success. Tesco Looks to Actual People to Improve the Customer Experience. When Does the "Customer" Experience Begin? Church of the Customer. Customer Experience Matters. Books.

10 Reasons Why Outrageous Customer Service Is All That Matters.

Dan Waldschmidt

There is nothing else more important than making sure every memory of you by your customer is one of delight. Make no mistake — treating your customer in a way that creates delight is one of the hardest, most emotionally intensive talents that you will need to master in order to position your business for exponential growth. What makes delivering customer service even more of a challenge are the confusing and misguided ideas we get from business experts on the subject. It isn’t profitable to provide amazing customer service to everyone.

The Effect of Airline Overbooking on Customer Service - Think.

The 1to1 Media Blog

Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice Of The Customer. Speaking Services. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice of the Customer. Essentials for Voice of the Customer Success. Tesco Looks to Actual People to Improve the Customer Experience. When Does the "Customer" Experience Begin? Church of the Customer. Customer Experience Matters. Books.

The Worst Customer Experiences of 2014

The 1to1 Media Blog

As news outlets and blogs publish their lists of the good, bad, and ugly for everything from movies, songs, YouTube videos, celebrity couples, technologies, and sports moments, to tweets, Instagram posts, hacks, images, selfies, advertisements, and so on, I''m joining in with my lists of cheers and jeers in the customer experience world. Here are the worst customer experiences in 2014. Customer Engagement Customer Loyalty Customer Experience Customer Strategy Customer Service coloradorockies kfc timewarnercable uber worstcustomerexperienceof2014

13 Easy-to-Use Tools for Creating Killer Visual Content

Vertical Response

This is especially good for businesses who offer a service rather than a physical product, and may not have much to show in the photo department. made this simple image below advertising one of our recent blog posts in just a few minutes. 2. Want to show off your website, product or service in action? You’re familiar with BuzzFeed, right? Don’t have any images?

Tools 62

Customer Service Blunder Leads to Holiday Cheer - Think.

The 1to1 Media Blog

Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice Of The Customer. Speaking Services. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice of the Customer. Essentials for Voice of the Customer Success. Tesco Looks to Actual People to Improve the Customer Experience. When Does the "Customer" Experience Begin? Church of the Customer. Customer Experience Matters. Books.

When Customer Service Goes Above and Beyond - Think customers.

The 1to1 Media Blog

Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice Of The Customer. Speaking Services. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice of the Customer. Essentials for Voice of the Customer Success. Tesco Looks to Actual People to Improve the Customer Experience. When Does the "Customer" Experience Begin? Church of the Customer. Customer Experience Matters. Books.

Botched Delivery: A Lesson in Customer Service - Think customers.

The 1to1 Media Blog

Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice Of The Customer. Speaking Services. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice of the Customer. Essentials for Voice of the Customer Success. Tesco Looks to Actual People to Improve the Customer Experience. When Does the "Customer" Experience Begin? Church of the Customer. Customer Experience Matters. Books.

8 Tips For Maximizing Referrals In Your Business Or Professional Practice

GKIC Blog

Marketing Letter ( available by clicking here for members, FREE Trial For Non-Members ), I mentioned that my family couldn’t stop talking about how nice the people from Cambria (the producer of custom counter tops we ordered) were. Had Cambria not gone the extra mile and had they just received adequate or good customer service, they probably wouldn’t have told anyone about Cambria.

PBTO22: Growing Your Business By Building an Army of Zombie Loyalists – @PeterShankman

Mukesh Gupta

He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. In my opinion, his thoughts about customer service and how businesses can use customer service to not only differentiate themselves from their competition but also to use it as a competitive advantage is as sound as it can get.

5 Ways to Build Relevant Marketing Campaigns

The 1to1 Media Blog

Today's customers are no longer bowled over by a great advertisement unless it targets them individually, giving them information that's relevant to them. Customer Experience Customer Loyalty Customer Service Customer Strategy Marketing Mobile Marketing Social Media customerexperience customerloyalty customerservice customerstrategy marketing mobilemarketing socialmediaThis puts extra pressure on organizations to develop marketing campaigns that aren't just captivating, but also give added value.

Guest Article: “Avoid Losing Sales: Why You Should Make Customer Service a Priority,” by Megan Totka

Sales and Management Blog

Avoid Losing Sales: Why You Should Make Customer Service a Priority. Making a sale is only the beginning of the business-customer relationship. The reactions that actual customers have to what your business offers reflect more powerfully than any advertising campaigns. Here are a few ways to do it: ·         Emphasize customer service. It costs next to nothing to implement brief customer service training for all new employees that stresses the vitality of this dying art. Do the same thing a potential customer will do.

Are People Buying Your Credibility?

The Sales Hunter

How many times have customers asked you a question and you’ve shaded the answer to put you in the best light? The credibility you have with your customers and, for that matter, everyone with whom you come in contact is as the advertisement goes “priceless.” Blog Customer Service Professional Selling Skills Sales Motivation credibility reputationEvery few months, it seems there is news of another failure of credibility by somebody in business. Most recently it has been the resignation of the Yahoo CEO, Scott Thompson.

Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom

Jeffrey Gitomer's Sales Blog

Visit existing customers. Ask your informal network of connections to recommend customers. CEOs want to create great reputations, keep customers loyal, keep employees loyal, have no problems, maintain safety, and make a profit. What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Call existing customers and get more of their business.

Upcoming Webinar, PROVE IT: Testimonials that Sell

Jeffrey Gitomer's Sales Blog

This is not just a new era of marketing and sales but a golden era for advertising.” Tweet When you say something about yourself, it’s bragging. When other people say it about you, it’s proof. That is the essence of the testimonial. In this brand new webinar you’ll learn: How to create powerful testimonials. Why video is the new testimonial format. Thanks!”

What We Can Learn from Groupon

The Sales Hunter

These sites were to disrupt the way people advertise and were seen as catalysts for giving control of pricing to the consumer. Build your sales proposition on the merits of how it benefits your customer and then determine what your price should be. . Groupon and dozens of other coupon sites, including LivingSocial, were all the rage just a short time ago. The fad was generic products.

Can You Outsource Customer Experience? - Think customers: The.

The 1to1 Media Blog

Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice Of The Customer. Speaking Services. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice of the Customer. Essentials for Voice of the Customer Success. Tesco Looks to Actual People to Improve the Customer Experience. When Does the "Customer" Experience Begin? Church of the Customer. Customer Experience Matters. Books.

Free isn’t Free

A Sales Guy

When we advertise “free” we’re saying we’ll take something else in exchange of money. Customer Service Marketing Money promoting promotions SellingYesterday was National Cookie Day, at least according to the guy outside the restaurant where I was eating. They were good, very good. But they weren’t free. You had to go inside to get one. It never is.

Give Customers Something to Yelp About

Vertical Response

If you’re not aware, Yelp, founded in San Francisco in 2004, is an online directory service and review site that connects people with local businesses. Tell potential customers what you do, and what sets you apart from the competition. Customers have the right to voice their opinions and how you respond to those opinions tell a lot about how you conduct business.

Siri's Impact on Virtual Agent Expectations

The 1to1 Media Blog

And, in Apple's advertisements, Siri answers back, helping Deschanel order tomato soup on a rainy day, tells Jackson where he can find organic mushrooms for a homemade date night dinner, shares a joke with Malkovich, and even elicits a compliment from Scorsese after helping him reschedule his appointments. Customer Experience Customer Loyalty Customer Service Customer Strategy apple customerexperience customerloyalty customerservice customerstrategy lumenvox siri splicesoftware trust virtualagentWhat do Zooey Deschanel, Samuel L.

The Bait and Switch

A Sales Guy

The bait and switch is when a company advertises a particular product at a particular price, then when the customer shows up to buy, they don’t have the product at that price. By charging the same price and not doing a better job at informing customers of the type of experience they are going to get is bullshit. Changing planes and therefore the experience with out notifying your customers is just dishonest and as my grandmother would say; “not on the up and up.” The price is now more expensive OR it’s a cheaper product at the same price.

Words Do Matter!

Jonathan Farrington

Think of the many times you have heard versions of “ We provide unparalleled customer service, innovative solutions and strong follow-up to help you grow your business.” Just once, I would love to hear someone say, “ We provide lousy customer service, vanilla solutions, and haphazard follow-up”,  just to see how the client will react…! Everyone is scrambling to find new ways to help them sell more effectively. Products are updated. Materials are redesigned. Sales processes are changed. Any or all of these strategies may in fact increase business. Words matter.

Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Salespeople are quick to say how they could be more successful if they only had great advertising supporting them. Cry all you want, but using advertising as a reason for your success or failure does not make you a great salesperson.  It makes you an order taker. Let the big boys advertise all they want. This is where you as the salesperson can step in and make a difference.  

Show Some Love – Inspiring Customer Appreciation Ideas

Vertical Response

Did you know that acquiring a new customer is more costly than retaining an existing one? According to this infographic , “ The Value of an Existing Customer ,” by Flowtown, it’s “6-7 times more costly.” You should keep your current customers happy! So how do you show your customers some love? How do you show your customers some love?

3 Ways to Unlock Your True Value Proposition

Jill Konrath's Fresh Sales Strategies Blog

Here are 3 ways you can unlock the impact your product or service has on on your customers'' business objectives: 1. well-designed web site may cut the need for customer service staff. digital asset management system’s ability to repurpose data reduces advertising expenditures. Find ways to quantify their value to customers. 3. Define Your Tangible Value.

What's Your Intention? - Think customers: The 1to1 Blog

The 1to1 Media Blog

Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice Of The Customer. Speaking Services. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice of the Customer. Essentials for Voice of the Customer Success. Tesco Looks to Actual People to Improve the Customer Experience. When Does the "Customer" Experience Begin? Church of the Customer. Customer Experience Matters. Books.

9 Ways to Reward Employees to Reinforce Customer-Centric Behaviors

The 1to1 Media Blog

The only way your company will differentiate based on customer experience is if the culture of your organization aligns closely with the brand promise to customers. Zappos CEO Tony Hsieh puts it in his blog post entitled Your Culture Is Your Brand: "Advertising can only get your brand so far. At Zappos, our belief is that if you get the culture right, most of the other stuff--like great customer service, or building a great long-term brand, or passionate employees and customer--will happen naturally on its own.". In a word: culture.

Sign Of A Healthy Sales Team Is An Empty Conference Room

Fill the Funnel

What and who were shaking things up with our customers and prospects? You should have in-depth reporting on every stage in your sales cycle, for every prospect and customer, in multiple formats and on multiple devices. Trouble bubbling up within your customer service team can help identify bigger problems down the road that can be prevented if acted upon quickly from all departments.

Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple

Vertical Response

Your small business may never achieve billion-dollar revenues - and you may not even want it to - but you do want your brand to be as trusted and vital to your customers as Apple is to practically the whole world. All these aspects of your business are as fundamental to building your brand identity as your marketing and advertising efforts are. Walk in the customer’s shoes.

IBM Watson enters the realm of customer engagement

Brian Vellmure

The race to leverage computing power to synthesize incredibly huge amounts of disparate data in real time to meet the needs of customer demands is the next frontier of customer rela. From CNBC : Big Blue announced five new clients working on using Watson’s cognitive computing and ability to crunch so-called big data, to help enhance service to their customers.

Words Matter!

Jonathan Farrington

Think of the many times you have heard versions of “ We provide unparalleled customer service, innovative solutions and strong follow-up to help you grow your business.” Just once I’d love to hear someone say, “ We provide lousy customer service, vanilla solutions, and haphazard follow-up” just to see how the client will react.). Products are updated. – Proverb.

The Multichannel Service Imperative - Think customers: The 1to1 Blog

The 1to1 Media Blog

Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice Of The Customer. Speaking Services. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Voice of the Customer. Essentials for Voice of the Customer Success. Tesco Looks to Actual People to Improve the Customer Experience. When Does the "Customer" Experience Begin? Church of the Customer. Customer Experience Matters. Books.

Sign Of A Healthy Sales Team Is An Empty Conference Room

Fill the Funnel

What and who were shaking things up with our customers and prospects? You should have in-depth reporting on every stage in your sales cycle, for every prospect and customer, in multiple formats and on multiple devices. Trouble bubbling up within your customer service team can help identify bigger problems down the road that can be prevented if acted upon quickly from all departments. Changes made in pricing, positioning, advertising and customer-facing information must be in the hands of everyone that needs it without delay. Take advantage!

Newest Book Just Released

GKIC Blog

Why not 2X, 3X or 4X your business’ customers, clients or patients this year without more external advertising or marketing and proliferate expense? GUIDE TO MAXIUM REFERRALS AND CUSTOMER RETENTION , co-authored with Shaun Buck of NewsletterPro.com. An organized, systematic, comprehensive approach to manage retention and multiply avatar customers. There is a better way!

Sales CRM for Small Businesses with BIG Ambition

Leads360

Big players have extensive marketing and advertising budgets, and technology to respond quickly and effectively to prospective buyers. But small businesses have an advantage too; they are known for their personalized customer service, generating repeat and referral business and for their relentless pursuit of the American dream.

Turning a Disaster into Additional Business

Sales and Management Blog

Retaining a customer is even more difficult. Debbie and I were more than happy with the unit we rented—it was all that had been advertised, the grounds were more beautiful than expected, the ocean right out the door, a great harbor with shopping and dining a short walk away. Selling is difficult. Turning a disaster into new business—easy if you simply make the effort.

Maybe Your Business Needs Fewer Treadmills Too.

Dan Waldschmidt

” I was standing at the customer service desk of my local YMCA. ” the customer service lady behind the desk asked me back. But it got me thinking about customer service. My friend at the front desk wasn’t able to answer all those questions for me, but her answer to my question helped to reinforce an idea I had already been thinking about regarding customer service. Better service doesn’t necessarily need overkill. Better customer service isn’t about checking all the boxes. “Oh?”