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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

While our law firm is mainly B2C focused, B2B social media marketing has been very beneficial for our digital agency in connecting with and helping other companies in the legal industry. It’s a sign of a bustling business and how ready it is to associate with other entities across industries. Brittany Hardy . Tim Clarke .

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The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. A large number of customers make their purchasing decisions very early on in their customer journey, such as when visiting the company website, skimming a product brochure, or seeing advertising materials. Close management of the sales team will be crucial.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement).

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Digital Marketing Takes Center Stage

Sales and Marketing Management

It’s a continuous battle to stay relevant within your industry, and though it may seem like you’re getting trounced, a closer examination may reveal you are doing some things better than your competitors. That’s not how B2C marketing works anymore. When you hire the person who knows everyone in the industry, that’s helpful.

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The Sales Presentation: Things to Keep in Mind

Mr. Inside Sales

Mr. Watson was not only a founding father of the computer industry, he was also a master salesman. In our advertising, we sell hope.” “The Presentation”. “In In 1914, Thomas J. Watson, was named president of the company that would come to be known as IBM. And he had this practical advice about sales presentations. Zig Ziglar. “In