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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. The benefits are endless, but how does one utilize this tool to the best of their ability? Get educated.

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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Ignite Sales Potential by Educating Local Businesses on the Importance of Digital Marketing

BuzzBoard

This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs. We’ll delve into the benefits, address common concerns, and showcase how agencies can become invaluable allies for local business growth.

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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

POP displays are strategically placed promotional materials or advertising graphics where the customer makes a buying decision. Educating Customers POP displays are not just about selling; they also serve as informative tools. You can educate customers about your products’ features, benefits, and usage through these displays.

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Best Digital Ad Platforms for Local Business Growth

BuzzBoard

Understanding the Role of Digital Ad Platforms in Driving Local Business Growth Understanding the role of digital advertising platforms in driving local business growth is crucial to boosting both brand visibility and bottom-line revenue. Digital advertising platforms are a key player in this transformative journey.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. That makes sense.

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