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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. The benefits are endless, but how does one utilize this tool to the best of their ability? Engagement ads. Engagement ads.

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38 marketing slang terms all marketers should know

Nutshell

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Advertorial. Hyperlinked text that leads to an external webpage.

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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. Unfortunately, there are many real estate agents who completely missed the memo.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

If you’re writing emails and sending them manually, your ability to execute on that workflow is limited by the amount of people you have working on your team,” says Michael Maimone, head of sales for Chorus, Chat, and Engage at ZoomInfo. Why Do You Need a Sales Engagement Platform?

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A complete guide to email marketing, with examples

Apptivo

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Usually, the cost of advertising is calculated with,” how many ads you will buy?” or “What is the cost to advertise n number of times” or otherwise “how much does it cost to advertise during the prime time?”

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How To Develop Landing Pages That Actually Convert

Smooth Sale

It could be an online advertisement, an email/text link, or anything else. A successful landing page can be what your marketing campaign precisely needs to give it a boost. A successful landing page can be what your marketing campaign precisely needs to give it a boost.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

According to SmarterHQ , 72% of consumers say they won’t engage with emails that don’t have personalized content. Email tracking pixels are a safe and secure tool that you can use to supercharge your marketing campaigns while giving your recipients exactly what they want. Email tracking pixels: What marketers need to know.