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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table. Table of Contents What is a competitor monitoring tool?

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. What are LinkedIn Sponsored Updates?

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns.

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The 30 Best Marketing Tools for Sales Teams

Nimble - Sales

The marketing sphere is growing rapidly, and there are a lot of new tools for increasing the efficiency of the marketing indicators popping out everywhere. We need those tools to analyze our competitors, clients & customers, to develop advertisements and bring the required information to the consumers.

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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

If you’re a regular reader of our B2B blog, you already know the drill. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Direct Dials: The Secret to B2B Sales Success.

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