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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That’s precisely what referral networks help you achieve. A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you.

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Sales Talk for CEOs: Case Studies Close Deals with Julian Lumpkin (S4Ep16)

Alice Heiman

Julian quickly realized that knowing how to sell did not equip him to run a company and successfully scale sales at the same time, so he needed an easy way to get his first customers and he used his network, did an outstanding job and built his sales on referrals.

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The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

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How to find prospects online: 6 channels to consider

PandaDoc

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

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How to find prospects online: 6 channels to consider

PandaDoc

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Digital Channels and Content. How Do I Track Digital Marketing KPIs?

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5 Ways to Close the Credibility Gap When Your Prospects Don’t Already Know You

Sales Hacker

So, if you want to close the credibility gap in today’s world, you need to be visible and compelling. In the past, a persuasive advertising campaign might’ve been enough, but in the age of the internet, you’ve got to do a lot more to be taken seriously. The average person sees around 5,000 advertisements or marketing messages per day.

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