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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

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Insights on Outbound Conference in Atlanta

Pointclear

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. Over the past six years, I have developed a fierce social media presence rooted in generating sales, and have created an online instructional course on the topic of social selling.

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Lead Generation Without Conferences Or Trade shows

MarketJoy

They might be planning for virtual conferences, online meetups, and webinars. In the end, you get a bargain, you help your favourite conference, and you get valuable leads in return. . Maybe the organizers of the event you intended to attend aren’t in the position to hold a virtual conference. UTILISE SOCIAL MEDIA TO CONNECT.

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5 Successful Lead Generation Strategies

Zoominfo

They may even extend to your social media and email strategy. Attending virtual conferences is one way to gain exposure within your industry. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020.

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Why Women in Sales Don’t Want to Work for You

No More Cold Calling

They have a group called LadyLofters and actively promote their achievements. They host business networking events for women at their annual Rainmaker conference. Overall, panels at sales conferences are getting more diverse. I was at a conference last year with only one woman on the main stage.

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