Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

DiscoverOrg Sales

NOVEMBER 29, 2017

This comes in handy when trying to maintain a pipeline of marketing-qualified leads (MQL) all year long! Sales intelligence is critical for lead generation. Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. How to prospect at tradeshows with sales intelligence.

Marketing Qualified Lead 193

Marketing Qualified Lead Lead Rank Lead Generation Sales Qualified Lead 193

Apptivo

FEBRUARY 23, 2023

Lead generation, which is what fuels a company’s long-term success, necessitates cooperation between sales and marketing. Why is it difficult for Sales and Marketing to collaborate? Reach your desired audience by sharing insightful content, interacting with your followers, and utilizing targeted advertising.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 52

Smooth Sale

MARCH 13, 2024

Photo by Tammydz via Pixabay Attract the Right Job Or Clientele: How to Use Your Company Car to Increase Sales Now How to Use Your Company Car to Increase Sales Now Are limiting thoughts driving less traffic to your business? Our collaborative blog offers insights on How to use your company car to increase sales now. _

Company 106

Company Hiring How To Social Media 106

Pipeliner

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. Doing research to find the best solutions on the market and automate business processes is essential to increase profits,or to structure your business planning. Website Building. Voice Search.

Trends 52

Trends Marketing Advertising Advertising 52

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing 91

Marketing Top of Funnel ROI Advertising 91

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But many of the people taking your swag – and the attention of your sales reps – are NOT good fits for your product. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Sales and Marketing Management

OCTOBER 4, 2017

Affiliate marketing? Door-to-door sales? Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Gig Economy, the Newest Sales Channel. Pushing customers to a website with SEO? Best Practices for Creating a Gig Network.

Engineering 227

Engineering Hiring Networking Channels 227

Crunchbase

OCTOBER 21, 2021

Lead nurturing is widely recognized as a valuable marketing technique that can help teams drive an increase in sales. Implementing a successful lead-nurturing plan can significantly influence your marketing campaign’s outcomes, as well as customer loyalty, retention, revenue and more. Search less. Close more. Search less.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 75

Paid Content Webinar Metrics Strategy Marketing 75

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing 63

Marketing Top of Funnel ROI Advertising 63

Smooth Sale

MARCH 9, 2024

When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. Even if you’re outsourcing your marketing or hiring a professional to manage things, it’s worth knowing what it is and why it’s so important. Share Your Inspiration Today!

Paid Content 101

Paid Content Outsourcing Services Lead Rank Lead Scoring 101

Increase Sales

FEBRUARY 3, 2014

Being an ardent believer of preparation for business and life, a recent post about Keurig’s belief about good marketing and preparation caught my eye. King’s remarks were directed to good marketing specific to social media, her observations are true any business in general. ” Even though Ms. Venting Upset Customers.

Social Media 124

Social Media Marketing Small Business Small Business 124

Nimble - Sales

MARCH 2, 2020

Social Media Marketing World is an annual conference that invites the world’s top marketing pros to speak and share their experience with their peers.

Social Media 90

Social Media Conference Advertising Advertising 90

Smooth Sale

AUGUST 30, 2023

Photo by Mary1826 vis Unsplash Attract the Right Job or Clientele: Do You Realize the Power of Promotional Materials Success in today’s highly competitive corporate environment depends on a solid marketing strategy. Promotional items can also be practical tools for word-of-mouth advertising.

Promotion 101

Promotion Apparel Demographics Webinar Metrics 101

Sales and Marketing Management

MAY 2, 2018

Author: Tim Houlihan Recently, I met Robert Cialdini at a conference and told him, “Your work has positively impacted my consulting business. By incorporating pre-suasion hacks, sales reps can be more effective. If you’re selling security systems, don’t start your sales pitch with the 1.7 What conference room are we in today?”

Conference 180

Conference Influencer Advertising Advertising 180

Increase Sales

OCTOBER 17, 2016

Now is the perfect time to clean out your marketing toolbox and refresh it for the forthcoming last quarter of this year and the first quarter of next year. Upon opening your toolbox, you will have a removable upper tray that contains your lightweight marketing tools. Fall is here. So what is currently in your toolbox?

Marketing 70

Marketing Advertising Advertising Referrals 70

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. According to Xant, 73% of marketing and sales leaders credit webinars as a way to generate high-quality leads. Attend virtual conferences.

Trade Show 115

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 115

Nutshell

AUGUST 28, 2023

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

Sales and Marketing Management

MAY 2, 2018

Author: Tim Houlihan Recently, I met Robert Cialdini at a conference and told him, “Your work has positively impacted my consulting business. By incorporating pre-suasion hacks, sales reps can be more effective. If you’re selling security systems, don’t start your sales pitch with the 1.7 What conference room are we in today?”

Conference 136

Conference Influencer Advertising Advertising 136

Smooth Sale

NOVEMBER 14, 2023

The initial steps for creating a personal brand, a branding program including the visuals, and varying marketing efforts will ultimately contribute to ongoing sales. Design work expertly crafted can significantly increase the effectiveness of its marketing. Confer with colleagues for suggestions on how to advance your efforts.

Hiring 78

Hiring Loyalty Licensing Influencer 78

No More Cold Calling

JUNE 28, 2012

Referrals are the secret to B2B sales: Get the meeting at the level that counts. Face to Face in a Sales 2.0 World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 conference. And then I learned that iMeet (a product created by PGi, where Todd leads a sales team), does just that. Can’t remember?

Social Media 267

Social Media InsideView Cold Calling Customer 267

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. According to Xant, 73% of marketing and sales leaders credit webinars as a way to generate high-quality leads. Attend virtual conferences.

Trade Show 110

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 110

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Hubspot Sales

SEPTEMBER 6, 2018

None of my friends ever mentioned or pursued a career in tech sales, so neither did I. After my first job as a consultant, I started recruiting firm Will Reed , focused exclusively on placing sales talent at high-growth technology companies like Qualtrics, Box, AppDynamics and MongoDB. Word-of-mouth sales recruitment is crucial.

Conference 73

Conference Social Media How To Advertising 73

Fill the Funnel

MARCH 6, 2015

Conference rooms and weekly sales meetings are relics of a time without the internet, webcams, smartphones and powerful web tools. A conference room full of sales people and sales leaders just might be the biggest time waste of the week. How long do your weekly sales meetings usually last?

Conference 48

Conference Face-to-face Top of Funnel Hiring 48

Fill the Funnel

MARCH 6, 2015

Conference rooms and weekly sales meetings are relics of a time without the internet, webcams, smartphones and powerful web tools. A conference room full of sales people and sales leaders just might be the biggest time waste of the week. How long do your weekly sales meetings usually last?

Conference 48

Conference Face-to-face Top of Funnel Hiring 48

The Pipeline

JULY 29, 2011

The Pipeline Renbor Sales Solutions Inc.s Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing lead generation tools follow this suit. March 2008.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But many of the people taking your swag – and the attention of your sales reps – are NOT good fits for your product. Target them!

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

SalesforLife

AUGUST 12, 2019

At Sales For Life, we’re huge proponents of strategy over execution. That being said, there are many organizations where sellers aren’t doing enough to influence a sales outcome). That being said, there are many organizations where sellers aren’t doing enough to influence a sales outcome). Here’s why. What questions do they ask?

Strategy 115

Strategy Face-to-face Government Pipeline 115