Zoominfo
MAY 1, 2023
Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.
Zoominfo
NOVEMBER 29, 2021
Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.
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Zoominfo
OCTOBER 13, 2021
Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar. Essentially, they are MQLs that haven’t signed up for a demo yet.
Zoominfo
OCTOBER 21, 2018
Webinars: Regularly hold and record webinars for your customers and prospects. In fact, webinars have the ability to convert between 20% and 40% of attendees into qualified leads ( source ). Similar to vlogs, webinars provide your prospects with a relevant, educational experience. Check out a quick Salesforce demo below.
Zoominfo
JANUARY 15, 2021
To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience.
Zoominfo
JUNE 25, 2018
Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. Separate vlogs, product demos, webinars and other content into their own playlists to make your content more accessible. Explore YouTube advertising.
Zoominfo
JULY 25, 2023
Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up. Signing up for a demo is a serious indicator of interest — depending on your average conversion rate for that product, the signup alone might win them 100 points.
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