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Social Media Analytics Guide

Fill the Funnel

A respected colleague, Trish Bertuzzi shared a quote with me many years ago that I frequently reference in my business: “A fool with a tool is still a fool!” is most ­approp­riate when applied to the use of social media tools. Quit wasting your time on Social Media activities that are not producing results. Quit using social media blindly. Click to tweet.

Understanding Your LinkedIn Company Page Analytics [VIDEO]

Vertical Response

version of Analytics about your Company Page, which helps you understand how your page works and which areas you need to enhance to improve traction. Following recent changes aimed at simplifying the platform’s usability, Company Profile Pages are now just called ‘ Company Pages ‘ and “Insights” are known as Analytics. Most notable was “Insights.”

Pinterest Analytics

Vertical Response

That’s where Pinterest analytics comes in. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. Bank of America is a great example of using Pinterest Analytics to identify top-performing pins and topics that users find most helpful. Pinterest Analytics can also help you understand your own impact. Pinterest offers a great way to help you understand how your brand resonates with your audience, but the key to this insight is using Pinterest Analytics. Social Media analytics pinterest

Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Audience Insights provides small business owners with valuable information they can use in their social media campaigns. To access this feature, click on ‘Ads’, then under ‘Analytics’, select the Audience Insights button.

6 Handy Tools to Monitor Social Media Success

Vertical Response

How’s a business supposed to cut through all that social media noise to make an impact? Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? Here’s a recap of the tools you can use to ensure your social media efforts are working: Instagram Business Tools. Twitter Analytics. Crowdbooster.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share. You’ll be able to target a specific group within your social media audience, which is a huge win for small businesses, says Hutson. Facebook has also beefed up its analytics page, Insights.

Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. Below are some best practices Kushner discussed around content and analytics.

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Social Media Marketing Automation Dos and Don’ts

Vertical Response

Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Here are some dos and don’ts on how to integrate social media automation into your online marketing. Automation is not a solution for all of your social media needs. Don’t: Automate messages during inappropriate moments.

Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips

Vertical Response

Finding time to maintain your social media presence can be difficult, but expanding it? With a little help, you can build your social media presence while juggling other responsibilities. ” 3) Check out the current trending topics on Pinterest Analytics. Creating genuinely interesting posts about topics people are talking about is a great way to expand your social media presence. Take five minutes to visit Pinterest Analytics to check out trending topics, brainstorm a few ways to connect those topics back to your brand and pin the result. Not to worry.

How To Use Website Analytics To Get More Sales And Grow Your Business

Ian Brodie

When it comes to websites and online marketing, analytics is probably the last great unexplored frontier. Most people have a fair idea about their website and they know they should be using email marketing and doing stuff on social media. But when it comes to analytics, few people get much further than glancing at basic Google Analytics data every now and then.

Keys to Creating Memorable Social Media Promotions

Vertical Response

How about a crazy successful social media promotion. Everyday, more business owners are turning to Facebook to boost their bottom line and every one of them wants to know one thing: What’s the secret to a successful social media promotion? When creating a social media promotion, you can’t act like TV pitchman Billy Mays , touting your product like crazy. Give up?

Are You Committing Content and Social Media Sabotage?

Vertical Response

You may not realize it, but making it difficult for readers to share your content is committing content and social media sabotage. You’re obstructing eager readers who, might I add, are helping you with your social media marketing efforts for free, and getting your word out. The post Are You Committing Content and Social Media Sabotage? ” I thought. Nothing.

How To Use Website Analytics To Get More Sales And Grow Your Business

Ian Brodie

When it comes to websites and online marketing, analytics is probably the last great unexplored frontier. Most people have a fair idea about their website and they know they should be using email marketing and doing stuff on social media. But when it comes to analytics, few people get much further than glancing at basic Google Analytics data every now and then.

Exploring new frontiers of real time customer feedback

Brian Vellmure

Text Analytics allows companies to sort through vast amounts of unstructured feedback to surface patterns and themes captured in hundreds, or thousands, or even millions of conversations about your organization. Social Media, Collaboration, and Customer Insights with an elite group of experts: April 4-6, 2011. This post is on behalf of the CIO Collaboration Network and Avaya.

Embracing Analytics to Improve the Customer Service Experience

The 1to1 Media Blog

But one thing that does unite the Las Vegas Valley Water District and FedEx is their respective passion for using customer analytics to improve the customer service experience. Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics Emerging Trends Gartner & 1to1 Media CRM Excellence Awards analyticsatwork customerservicebestpractices gartner1to1mediacrmexcellenceawardsIn most respects, there's not a lot of common ground between a regional water utility and a multinational logistics giant.

Your Next Sales Hire Shouldn’t Be a Sales Person

Fill the Funnel

The best and the brightest minds that understand the newest tools in big data and analytics are being hired at a rapid pace, locking them down before a competitor finds them. much-quoted 2011 report by McKinsey & Company’s Business Technology Office, for example, found that the need for data-analytics talent would exceed supply by 50 to 60 percent by 2018. All Rights Reserved.

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How to Go Out on a Vine for Social Media

Vertical Response

Add Twitter’s Vine app to the growing list of social media marketing tools that businesses large and small are using to grow their brands. This app allows users to create six-second looping videos to share on social media. If you don’t have the basics in place first, Vine on its own will most likely be ineffective for your social media marketing needs. million.).

The Media Industry's Digital Road to Recovery

The 1to1 Media Blog

Customer Engagement Customer Experience Customer Loyalty Customer Service Data Analytics Marketing mediasroleindigitalmarketing realtimeenterprise socialmediaandnewspapers thebostonglobe When I started out at my first job as a journalist at a local daily newspaper in Pittsburgh nearly 20 years ago, we wrote our articles on a PC with a green screen using a DOS prompt.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. This is hardly a rejection of social media or even Facebook.

5 Key Customer Experience Objectives for 2016

The 1to1 Media Blog

Customer Engagement Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics Employee Engagement Marketing Mobile Marketing Sales Effectiveness Social Media 2016businessobjectives businesspartnerships customerexperiencetrends datapersonalization employeeengagement socialwebIt's the time of the year again when savvy customer experience leaders are planning their strategies for 2016. Separating their organizations from their competition is no longer about price and features; instead it's about providing quality customer experiences.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Blog

Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. This is why Baggott advises that every social media post links back to a landing page. Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page.

Instagram Rolls out New Tools for Businesses

Vertical Response

Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. ” The tools available for businesses will include: Account insights – Impressions, reach and engagement analytics. Ad insights – Paid campaign performance including impressions, reach and frequency analytics. Image courtesy of Instagram. All rights reserved.

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How Timing Is Everything in Social Media Marketing

Increase Sales

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing.  Not only does timing in social media marketing matter, many engaged in this increase sales marketing activity continue to post and send emails during non-engagement times according to YesMail. Attract attention. Build relationships. Increase sales. Share on Facebook.

19 Guerrilla Social Media Marketing Secrets

Social Media and Sales Strategy

With my experience in Social Media and sales I thought I would share with you how you can use this formula to effectively execute a Guerrilla Social Media Marketing Campaign. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment. The key thing is you will need to invest in Social Media. Be consistent with your message and on-line social media identity. Use social media to listen to your customers. Brevity is key in Guerrilla Social Media Marketing.

Facebook Announces New Detailed Video Metrics

Vertical Response

Facebook officially announced these new analytics in the product news section of their Facebook for Business blog: “These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.” Image courtesy of Facebook. Want more marketing tips and tactics? All rights reserved.

An Unlikely Romance: Social Media and Email Marketing

Inside Campaigner

Harnessing the love that’s in the air, social media is the perfect way to spice up customer relationships and drive engagement on a new channel. As completely separate communication platforms, social media and email are not exactly a conventional couple. Social media ad headlines hold a significant amount of power with your audience. Avoid Mixed Signals with A/B Split Testing.

'Customer Experience,' 'Millennial Engagement,' and 'Journey Mapping' Among Most Popular Topics of 2015

The 1to1 Media Blog

1to1 Media covered numerous trends that influenced the customer experience. Customer Engagement Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics customerexperience digitalmarketing journeymapping millennialengagementAs we embark on a new year, we can't forget the dominant trends of 2015.

Blog Carnival: Calculating the ROI of Social Media - Think.

The 1to1 Media Blog

Data Analytics. Social Media. Data Analytics. Gartner & 1to1 Media CRM Excellence Awards. Social Media. Topic: Blog Carnival: Calculating the ROI of Social Media. Blog Carnival: Calculating the ROI of Social Media. In business, we dont use social media for the sake of being social; we leverage social media to grow our business. This will require organizations to make the investments in social, dedicate knowledgeable staff and resources to social efforts, and establish clear ownership of social media strategies. Social Media.

Global CEOs chart the course into unchartered waters for the Next Generation Enterprise

Brian Vellmure

“ Big Data, Analytics, and Insights. Analytics investments are finding a sweet spot tying the increased focus on customers to the ability to harness insights from data. Do CEO’s care about Social Media? As they do with most technology trends, CEOs are working to sift the social media hype from real opportunity. Courtesy of Jay Cross [link]. Change is swift.

How Customer Identity Management Can Improve the Customer Experience

The 1to1 Media Blog

1to1 Media's Tom Hoffman recently met up with Jason Rose, Gigya Senior Vice President, Marketing, to discuss key trends in customer identity management and how information shared by customers in their omnichannel interactions can be used to deliver more personalized customer experiences. There's a goldmine of valuable data in the cross-channel interactions customers conduct.

Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well

Vertical Response

Social media marketing may seem challenging for any business, even non-profits. But MDG Advertising has created a super informative infographic citing just how stellar non-profits are doing on social media, as it’s become an integral part of fundraising. With that, we’ve found examples of inspiring non-profits that are hot on the social media trail. Twitter.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. “The insights on a boosted post tell me what activity was generated around the money that I spent, which is really important,” says Derek Overbey, VerticalResponse Senior Social Media Manager. Facebook has a very robust analytics package, and allows you to download very detailed reports.

Guerrilla Social Media Marketing ? Positioning | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Guerrilla Social Media Marketing – Positioning. The first step in positioning through social media is to get to know your audience intimately. It’s not a sales pitch, it’s a series of questions, value added content, and engaging conversations using multiple social media.

Hoffman's Hot Seat: Connecting Predictive Analytics to Social Media.

The 1to1 Media Blog

Data Analytics. Social Media. Data Analytics. Gartner & 1to1 Media CRM Excellence Awards. Social Media. Topic: Hoffmans Hot Seat: Connecting Predictive Analytics to Social Media. Hoffmans Hot Seat: Connecting Predictive Analytics to Social Media. Hoffmans Hot Seat: Becoming a Real-Time Analytics Organization. Data Analytics.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Here’s a quick five:  GetListed ,  Google Analytics ,  Google Webmaster Tools ,  Majestic SEO  and  Moz Analytics. 6. SEO/SEM Small Business Marketing Social Media Tools/Services google Google Analytics Internet Marketing optimize optimizing Search Engine Marketing tips search engine optimization SEO Seo Industry SEO tips web analytics WordPress WRONG!

Social Media Training Vancouver | Social Media Podcast and Sales.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Lunch – 5 Steps to Maximize Your Organization’s ROI in Social Media. Anthony Caridi and I host this social media training event here in Vancouver on the fourth Tuesday of each month.  Social Media ROI (Podcast). Postrank Analytics. Social Media Calendar.

Enabling Better Decision Making: The greatest Big Data challenge

Brian Vellmure

The sudden presentation of varying sizes, patterns, colors, and prices were overwhelming the underdeveloped analytical part of her brain. recent study of a small sample of 20 somethings found that they switched media screens 27 times in an hour ! Writers, content producers, and other media have long known that “Top 10″ lists attract eyeballs and attention.

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10 Steps Toward Effective Social Media Marketing - Think customers.

The 1to1 Media Blog

Data Analytics. Social Media. Data Analytics. Gartner & 1to1 Media CRM Excellence Awards. Social Media. Topic: 10 Steps Toward Effective Social Media Marketing. 10 Steps Toward Effective Social Media Marketing. Using social media is the hot trend in marketing. However, while effective use of social media is important for companies, they should not forget about the power of email, which remains a very important tool for reaching out to customers and prospects. Social Media. 10 Steps Toward Effective Social Media Marketing.

Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings

Pointclear

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. When applying marketing analytics successfully, you need both business acumen and underlying marketing technology. It takes about 1.6 Nearly 2.5

Demand for Analytical Skills Extends Beyond Data Scientists

The 1to1 Media Blog

As 1to1 Media Senior Writer Cynthia Clark notes in a new article on the topic, one of the greatest challenges executives face is being able to glean actionable insights from the mountains of data that are available. Big Data remains a hot-button topic for many business leaders. But it''s not just data scientists who can help the modern marketing organization.