Remove are-you-chasing-leads-or-customer-outcomes
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Are You Chasing Leads or Customer Outcomes?

The Sales Hunter

We have to stop the nonsense of thinking a lead is a lead and start getting serious about the quality of the leads we get. I see far too much time spent by not only sales but also marketing at the top of the sales funnel, doing nothing but gathering leads that don’t go […].

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Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

Zoominfo

More importantly, what information do they have that can lead to more deals? This leads us to today’s post. They load the prospects’ data into lists then reach out to potential new customers. These changes wreak havoc on your CRM data , including the decaying third-party data you bought a month ago.

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Drawn-Out Sales Cycles: What to Do When Selling Stalls

Zoominfo

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. In today’s economy, software spend is being scrutinized more than ever — it’s no longer just a department lead making purchasing decisions,” Vendr co-founder and CEO Ryan Neu says. We are in a measured buying environment.

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3 Ways to Keep Your Customers Happy & Improve Retention

Pipeliner

In sales, there’s a well-known cliché that states, “It costs five times more to acquire a new customer than it does to retain one,” and while that number may fluctuate depending on the industry you’re in, retaining customers is indeed easier than finding new ones. Turn feedback into action.

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The Pros and Cons of Different Sales Compensation Plans

Janek Performance Group

This might give customers the impression of a low- or no-pressure sale. With no variable costs, payroll expenses are easy to forecast and budget for. In some instances, salary-only sales can be positioned as a more “transparent” marketing differentiator. Working regular hours, sales reps earn the same regardless of their work.

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4 Data Pillars for a Modern Sales Automation Workflow

Zoominfo

A sales workflow is more than a series of tasks that you no longer have to perform manually. With the right data, automation can be a key part of keeping customers happy and increasing revenue. How many decision makers would you be dealing with? The key phrase here is “with the right data.” Are they the right size?

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3 Crucial Steps to Help Stop Chasing Bad Prospects

SBI Growth

Same outcome – no progress. Do you have prospects that are dragging you down? Do you have prospects that are dragging you down? Are you wasting your time? Do you even know? How will you be different in 2013 with your selling efforts? That is who (and only who) you should target.