Remove Article Remove B2B Remove Software Remove Training
article thumbnail

B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals.

B2B 52
article thumbnail

Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Sales enablement technology and training can help in this area; however, a tremendous gap remains in resources for indirect sellers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. A Lack of Training. For a long time, few people could complete that punch list.

Marketing 252
article thumbnail

Sales Training: Why You May be Struggling to Deliver

SBI

Sales Training: Why You May be Struggling to Deliver. Are you struggling to deliver training that leads to positive, measurable outcomes? Most training fails to deliver long-term impact. As long ago as the 1870s, there was formal sales training.” It began more as sales coaching than training.

Training 122
article thumbnail

How to Write Sales Cold Calling Scripts Using Data

Zoominfo

Having a variety of cold calling scripts on handmakes sales training easier for new hires as well. And when their phone training wheels are taken off, reps can tailor their scripts to personalize their message using their unique voice. Challenges of B2B Cold Calling. Check out this recent article from sales expert, Tony Hughes!

article thumbnail

SDRs, AEs, and ABCs: How the Best B2B Tech Teams Use Sales Enablement Training Software to Succeed 

Lessonly

And if you’re in sales at a B2B tech company you’ve probably invented a few acronyms of your own. . But what you might not have considered is what all of those acronym-clad coworkers of yours are using to train, coach, and equip themselves. The ABCs of Sales Enablement Software . A—Always Be Learning. B—Be Ready for Anything.

article thumbnail

10 Sales training ideas that increase team readiness

BrainShark

Today’s sellers are dealing with the high expectations of savvy B2B buyers, decision-by-committee, disruptive technology, M&A, product innovations… and more. Reps need to know A LOT to be at their best in front of buyers, but has your sales training strategy kept up with the times? What about sales training programs?