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3 Times to Avoid Scripted Social Media

Zoominfo

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

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Increase Your Sales Via Social Media

Smooth Sale

Attract The Right Job Or Clientele: Note: Ivan Serrano provides today’s guest Blog, ‘Increase your sales via social media.’ Ivan Serrano mainly focuses on social media, small business, and finance. Increase your Sales via Social Media. Ivan Serrano is a web journalist living in the Bay Area of California.

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Are You Missing the “Network” Opportunity?

SBI Growth

I recently read a great article from Reid Hoffman, the founder of LinkedIn. The main theme was asking if you were “Network Literate” As a Marketing Leader, you may think you are a master of the domain. Is your team and organization taking advantage of the “network” opportunity? But are you really?

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The Best Social Media Channels for Prospecting, According to 500 Sales Professionals

Hubspot Sales

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? What is social prospecting? The Best Social Media Channels for Prospecting in 2022.

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The Value Of Brands In Social Media

Jeffrey Gitomer

Tweet By Mitch Joel , President of Twist Image – an award-winning Digital Marketing and Communications agency. I’ve been thinking a lot about the pervasiveness of brands in the social media channels. I believe that these next few months may well be the moment of truth for social media. We shall see.

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Not So Social Social Media

Partners in Excellence

Over the past 5 or so years, it seems a large number of people think social media and social platforms are the future of sales and marketing. Our news feeds are filled with self promotional “insights,” and articles, as the authors fight for likes and comments. Is Social Media Really Anti-Social?

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Monitor Competitors on Social Media.