Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. Put yourself in the target customer’s shoes and test your content with “So what?” Collaborate on B2B Content Marketing Ideas.

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Strategy Marketing Buyer Persona Sales Qualified Lead 257

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! DiscoverOrg.

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Research B2B Tools Company 233

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Maybe your website visitor handed over their email to receive blog alerts or asked a question on your chatbot. Read several blog posts? Start your free trial?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

BuzzBoard

JANUARY 29, 2024

In order to get a better hold of modern business relationships, understanding the distinctions between B2B and B2SMB is crucial for salespeople. This blog serves as a gateway into exploring the key distinctions between B2B and B2SMB, shedding light on their unique dynamics and implications. Defining B2B and B2SMB 1.

B2B 52

B2B Scale Small Business Small Business 52

Zoominfo

JUNE 25, 2018

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. With an active presence on YouTube, you can reach your target demographic and also attract a larger audience to your content. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

MARCH 9, 2021

The goal is to target the right prospects, as well as bring them along the buyer’s journey. Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. Who works on creating demand generation campaigns?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

MARCH 27, 2019

In the B2B world, technographic data points often serve as critical buying signals. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born.

Report 222

Report Data B2B Survey 222

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. B2B companies need to switch from a mentality of “here’s what we’re selling” to “we understand what you need.” Customers have more power and more information than ever?—?they

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Zoominfo

FEBRUARY 11, 2018

Successful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. They build deep connections with their prospects by initiative relevant conversations and sending targeted content. The Marketer’s Guide to B2B Blogging Success [Infographic].

Lead Rank 157

Lead Rank Lead Scoring Buyer Persona How To 157

Lead411

FEBRUARY 9, 2024

For any sales or marketing team, generating high-quality leads is essential to building your B2B pipeline. Here’s where our list of B2B data suppliers comes in handy. So fasten your seatbelts and get set to uncover the ideal instrument to boost your B2B lead production! 5 Seamless.ai 5 Yes Cognism Custom Quote No 4.7/5

B2B 52

B2B Leads Marketing Qualified Lead Decision Maker 52

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). What Is a B2B Sales Funnel? How to Build a B2B Sales Funnel (4 Stages).

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Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The three together, driving account identification, targeting, and segmentation will soon be table stakes for how sellers and marketers identify their next best customers.

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Intent Signal Intent Data Intent Buyer Intent 246

Sales and Marketing Management

DECEMBER 26, 2019

Author: Susanna Kemp Whether you’re a startup or an established B2B enterprise, a powerful company website is crucial for success. According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. Is content high-quality and up-to-date?

B2B 177

B2B B2C Marketing Qualified Lead Trends 177

eGrabber

OCTOBER 5, 2021

B2B list building is nothing but building a list of B2B contacts who are likely to buy your product or service. Why you should build your B2B contact list ? You wouldn’t know who to target, who you contacted and who are really your prospects and so on. Build B2B Contact Lists & Find New Prospects in a Click!

B2B 145

B2B Ideal Customer Profile How To Networking 145

Pipeliner

DECEMBER 19, 2023

B2B Authority Building: Key Takeaways from Frank Hussman Forget fancy features; focus on solving problems. Frank Hussman , a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features. Video reigns supreme. Stand out from the content flood with video!

Industry 52

Industry B2B How To Education 52

Lead411

FEBRUARY 9, 2024

For any sales or marketing team, generating high-quality leads is essential to building your B2B pipeline. Here’s where our list of B2B data providers comes in handy. So fasten your seatbelts and get set to uncover the ideal instrument to boost your B2B lead generation! 5 Seamless.ai

B2B 52

B2B Account Based Marketing Lead Rank Lead Scoring 52

Sales and Marketing Management

JANUARY 25, 2019

Second, all that informative content is very likely to draw in more B2B buyers, since 74 percent of them conduct a search online before making a purchase offline. . In order to prevent that from happening and to care for your audience, here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

B2B 235

B2B Marketing eBook Social Media 235

Vengreso

JUNE 27, 2022

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Also gone are the days when ideal customers from your target companies are knocking at your sales team’s doors in droves. According to a review from HBR, 90% of B2B decision-makers don’t respond to cold outreach.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134

The Pipeline

OCTOBER 18, 2021

Then followed a career as an employed trainer and consultant for sales effectiveness; first with the boutique consulting firm “Target Market System” which then became OnTarget before it was absorbed by Siebel Systems where he first held the positions of Business Consulting Director and then Solution Practice Director.

Siebel 188

Siebel Oracle Sales Methodology Engineering 188

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Three Incredible Examples of Creative B2B Marketing Initiatives. Most B2B companies are familiar with the benefits of content marketing. But, we didn’t want to leave it at that.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

OCTOBER 31, 2018

B2B influencer marketing. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ).

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Influencer Marketing Hubspot B2B 153

Nutshell

OCTOBER 19, 2020

B2B marketers rely on SEO , or search engine optimization, to generate high quality leads at very low cost through organic search. That’s why we sat down with 10 experts to get their tips on how to generate more B2B sales leads through SEO. Target Longtail Keywords With Buying Intent. Update Your Blog Posts Consistently.

Sales Qualified Lead 133

Sales Qualified Lead Lead Rank Lead Scoring Leads 133

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

JULY 4, 2018

Although we have covered B2B social selling in the past, there are many social selling mistakes that can actually harm your business. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Alternative: Follow your target audience.

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Sales and Marketing Management

MAY 14, 2018

Author: Joe Andrews What defines a mature go-to-market model in B2B companies? InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. Knowing your target market is key.

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Zoominfo

JANUARY 8, 2020

I’m Blake Johnston, CEO of OutboundView – and I’m here to show you how to build a B2B sales and marketing database – from scratch! Do you have a small number of contacts in your target market, or are you looking to build a list with an extensive number of contacts? per contact for good B2B data. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading.

B2B 180

B2B Retail Segment Scale 180

eGrabber

SEPTEMBER 5, 2023

In the fast-paced world of B2B marketing, time is a precious commodity. One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. But you don’t need to worry, there are B2B sales prospecting tools to help you out. Those days are gone.

Ideal Customer Profile 59

Ideal Customer Profile B2B Prospecting Lead Generation 59

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. Pro tip: Read more about social commerce in this blog post.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

FEBRUARY 25, 2021

Determine Your Webinar Target Audience. This requires a strategic approach, starting with: Who is the target buyer you want to attend your webinar? Tap into B2B social media to get more people to your webinar. Identify the social channels where you can reach your target customer. How Do I Create a Sales Webinar?

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Define your target audience by creating buyer personas.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

BuzzBoard

NOVEMBER 17, 2023

Generative AI is the architect of this paradigm shift, a force that doesn’t just keep pace with the demands of B2B marketing but surges ahead, creating opportunities and redefining what’s possible. The future of B2B marketing is not on the horizon; it’s here, and it’s generative. The result?

B2B 52

B2B Scale Marketing Trends 52

Zoominfo

MARCH 5, 2021

For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. Something to think about: According to Folloze, 77% of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships.

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Segment Account Based Marketing Lead Rank Lead Scoring 100

Zoominfo

SEPTEMBER 29, 2019

They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers.

B2B 190

B2B Gatekeeper InsideView Up-Sell 190

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.

B2B 246

B2B Intent Signal Customer How To 246