Remove B2B Remove B2C Remove Channels Remove Retail
article thumbnail

Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. Video Content Won't Be Just for B2C Brands Videos are everywhere.

Trends 102
article thumbnail

Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.

B2C 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. What Is IGTV? Your first IGTV campaign. Product demonstrations?— ?

B2B 205
article thumbnail

6 ways for B2B Companies to Up Their Customer Experience Game

Cience

Though B2C industries may be leading this change, B2B sales are not far behind. Therefore having a customer-centric mindset and providing a great customer experience is becoming more critical in the B2B space as well. B2B customer journeys are typically more complex than those for retail customers.

article thumbnail

Mobile Optimization for B2B. What Marketers Really Think about It

Cience

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers.

B2B 54
article thumbnail

10 Expert Predictions for Email in 2022

Appbuddy

The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious pace. The two have converged steadily as marketers seek the data capabilities of a CDP (leveraging powerful artificial intelligence ) to drive real-time, hyper-personalized cross-channel communication.

Trends 97
article thumbnail

Mobile Optimization for B2B. What Marketers Really Think about It

Cience

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers.

B2B 52