Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

B2B 246

B2B Intent Signal Customer How To 246

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. How Does Lookalike Targeting Enhance B2B Marketing Campaigns?

B2C 100

B2C Ideal Customer Profile Account Based Marketing Lead Rank 100

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy? Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. The first group is more lucrative but requires time-consuming consultation. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

SocialSellinator

AUGUST 29, 2023

Introduction In today's digital age, building an effective digital marketing strategy is no longer an option, but a necessity for small businesses. The rapid shift in consumer behavior towards online platforms has made traditional marketing methods less effective.

Small Business 90

Small Business Small Business Strategy Marketing 90

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy. Use Email Marketing.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. 93% of consumers say UGC is helpful when making a purchasing decision ( source ).

B2B 178

B2B Marketing Advertising Advertising 178

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI AI’s Infancy.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

SBI Growth

MAY 17, 2018

Joining us for today’s show is Greg Clark, the Chief Marketing Officer for Caliber Collision Centers. Greg’s audience consists of B2C consumers as well as B2B audiences. Greg has built the Caliber brand to embrace the customer through the entire.

B2C 136

B2C Competition Marketing Consumer 136

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Keep reading! Get a Demo Examples of Brand Storytelling 1.

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. What is Marketing Attribution?

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

Segment 52

Segment B2B Marketing Hiring 52

Zoominfo

JANUARY 27, 2022

To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information. But to our engineering, data science, and product teams, B2B data is an entirely different animal from B2C that poses many unique obstacles and challenges.

Data 100

Data B2B Engineering B2C 100

Score More Sales

AUGUST 26, 2014

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). The post Personalize B2B Mobile Site to Grow Revenues appeared first on Score More Sales. But where to start?

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Nimble - Sales

JULY 10, 2020

Business-to-Business (B2B) marketing relies on you tailoring your efforts depending on your client. While generalized approaches are a norm in Business-to-Consumer (B2C) marketing, it can be disastrous in the B2B arena. Thankfully, there’s an easy solution that […].

LinkedIn 105

LinkedIn B2B Leads Marketing Qualified Lead 105

Partners in Excellence

MARCH 23, 2023

Somebody wanted to talk to me about the consumerization of B2B buying and selling. The sender had the position that, “most B2B transactions like buying, selling, and customer onboarding will feel the same as B2C transactions today – asynchronous, delightful, and quick.” What are these B2B transactions?

B2B 62

B2B B2C Face-to-face Buying Cycle 62

DiscoverOrg Sales

DECEMBER 20, 2017

There’s no arguing that AI is already ubiquitous in the daily lives of consumers. There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality.

B2B 150

B2B Marketing Data System 150

Zoominfo

JANUARY 21, 2019

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. Top B2B Lead Generation Statistics for 2018. Let’s get into it! Keep reading.

Marketing 164

Marketing B2B Lead Generation Social Media 164

SBI

AUGUST 6, 2019

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. ED: Adobe recently discussed the concept “business-to-everyone” (B2E) in the cloud industry to encapsulate the convergence of the B2B and B2C buying experience. You can follow him on Twitter or connect with him on LinkedIn.

Buyer 94

Buyer B2B Scale Marketing 94

Increase Sales

JUNE 26, 2013

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. Well, it turns out that it acts just like individual customers in the business-to-consumer arena. What is the impact of instant communication in our era of social media marketing?

Social Media 159

Social Media Media B2C Tools 159

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. Or is it just another martech fad?

Ideal Customer Profile 113

Ideal Customer Profile Marketing B2B Consumer 113

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads. B2B vs. B2C. This means B2C tactics are often more personal and emotion-driven.

B2B 99

B2B B2C Social Media How To 99

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B B2C Customer Top of Funnel 98

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

Intent Signal 100

Intent Signal B2B Customer How To 100

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Especially in the B2B Realm?). What are the Benefits of Email Automation?

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Cience

APRIL 30, 2020

Though B2C industries may be leading this change, B2B sales are not far behind. Therefore having a customer-centric mindset and providing a great customer experience is becoming more critical in the B2B space as well. B2B customer journeys are typically more complex than those for retail customers.

Ideal Customer Profile 102

Ideal Customer Profile B2B Company Churn 102

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

SBI

DECEMBER 12, 2018

The State of the B2B Buying Experience Survey. For this specific survey, conducted in April 2018, TimeTrade spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. Buyers are consumers first, and their experience as consumers influences their B2B buying behavior.

Survey 69

Survey B2B Buyer B2C 69

G2Crowd - Sales Blog

JUNE 7, 2018

Whether B2B or B2C marketing, reviews are all around you.

Consumer 40

Consumer B2B Report B2C 40

LeadBoxer

JULY 18, 2021

B2B companies rely on customer experience for conversion rates. This will also improve your marketing focus and accomplish your business goals. This article will cover the best practices for B2B lead generation. Read on or jump ahead to these topics: Distinguishing Between B2B and B2C. What is Lead Management?

Lead Generation 52

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 52

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. So, what should companies selling to the B2B market know before they engage with their buyers?

B2B 49

B2B B2C Buyer Persona Marketing 49

Sales and Marketing Management

SEPTEMBER 24, 2017

Author: Sona Jepsen Some companies sell to businesses and some directly to consumers, but fundamentally, digital selling strategies rest on the same principles. Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Tech + Relationships = Better Sales.

Strategy 166

Strategy B2C Top of Funnel Sales Qualified Lead 166

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 6 Ways to Be a Better B2B Designer. Enter data-driven marketing.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? Use the links below to navigate each section: What are B2B sales? How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

SBI Growth

OCTOBER 6, 2012

As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. This quote says it all: “Marketing is a service- based organization. Branding is Business. Marty Homlish, CMO.

B2B 306

B2B SAP Customer Transportation 306