Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. The post 15 Indispensable Company Research Tools for B2B Sales Reps appeared first on ZoomInfo Blog.

Research 233

Research B2B Tools Company 233

Zoominfo

JANUARY 18, 2021

It’s time to give your CRM strategy a data-driven makeover. CRM stands for customer relationship management— and relationships are truly what business success all about. Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more.

CRM 100

CRM Ideal Customer Profile Data Strategy 100

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding.

Data 183

Data Buyer Persona B2B Buyer 183

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. How do you track customer sentiment?

Analysis 130

Analysis B2B Airlines Marketing 130

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

SugarCRM

MAY 9, 2023

Customer Experience (CX) has recently become a buzzword, a phenomenon that Adrian Swinscoe , customer experience consultant and expert, attributes to the power of choice the internet has bestowed upon modern consumers. ” When you say you’re meeting your customers wherever they are, you’re spreading yourself too thin.

Customer Service 26

Customer Service Customer Channels Data 26

Zoominfo

MARCH 27, 2018

A quarter of Millennials are fully engaged customers, and their engagement is highly dependent on technology ( source ). Customer service interactions over Twitter have increased 250% in the last two years ( source ). On average 29% of B2B customers are fully engaged ( source ).

Customer 196

Customer Consumer Channels Customer Service 196

LeadBoxer

JULY 18, 2021

A crucial part of successful lead generation is the customer journey map. Not only will customer journey mapping help contribute to successful lead management, but it will also help to improve your overall customer experience. B2B companies rely on customer experience for conversion rates. What is Lead Management?

Lead Generation 52

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 52

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.

B2C 74

B2C CRM B2B Ideal Customer Profile 74

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. jobs by 2025.

B2B 247

B2B Telecommunications Forecasting Scale 247

Hubspot Sales

MAY 22, 2019

It also explores how social media fits into a true multi-channel approach. I'm the host of The B2B Revenue Executive Experience podcast and, I'll admit, it's been a lot of work. But that work has paid off in terms of developing valuable content we can share with prospects and customers. Implementing a Multi-Channel Approach.

Channels 95

Channels Influencer Pipeline Social Media 95

Zoominfo

FEBRUARY 3, 2022

As competition for customers continues to grow, you have to work harder to keep yours around. Here’s what you should prioritize in the new year to avoid the Great Customer Resignation, and how ZoomInfo can help. Prioritize the Customer Experience Improving customer service and support should be at the top of your list for 2022.

Customer 100

Customer Loyalty Consumer Survey 100

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Top Research Tools for B2B Sales Reps 1. Let’s get into it! Free Trial 3.

Research 100

Research B2B Tools Company 100

Hubspot Sales

FEBRUARY 14, 2024

Ackerman says, “I know brands that have their own Facebook groups or discord channels for their top fans. A channel such as this has additional benefits for marketing. What I like: A direct channel to speak with your audience builds and nurtures connections. Ackerman recommends using her F.A.N. It depends on your audience.

Data 87

Data Segment Email Marketing Webinar Metrics 87

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. In order to be successful, modern businesses must acquiesce.

Marketing 189

Marketing Retail Channels Social Media 189

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. For many of us, that’s also the primary channel through which we make an increasing number of purchases. In the world of B2B sales, the conventional thinking has become especially stark. B2B Buyer Experience Survey Outline. The bottom-line?

Buyer 79

Buyer B2B B2C Survey 79

MarketJoy

AUGUST 4, 2022

What we need is a channel that connects with the customer. The likes of Apple and Google are playing a different ball game to the rest of us when it comes to finding out the ideal ways to raise customer awareness and make those vital sales that mean the difference between success and failure.

Hiring 98

Hiring Face-to-face B2B Scale 98

Zoominfo

SEPTEMBER 3, 2018

If you ask the right questions, you can then use customer response data to inform your most critical marketing activities. But lists are often separated by demographic, geographic, technographic, or behavioral data. But, the unfortunate reality is, you may not have every data point you need for optimal email segmentation.

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 111

Channels Video Training Hiring 111

Sales and Marketing Management

MARCH 8, 2020

There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. We have a long way to go,” Venkata says.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Sales and Marketing Management

JUNE 28, 2018

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. ACTION TIP: What questions are your ideal customers asking?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Sales and Marketing Management

SEPTEMBER 24, 2017

Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement.

Strategy 166

Strategy B2C Top of Funnel Sales Qualified Lead 166

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. jobs by 2025.

B2B 150

B2B Telecommunications Forecasting Scale 150

Zoominfo

SEPTEMBER 3, 2018

How Can Surveys Help A B2B Business? If you ask the right questions, you can then use customer response data to inform your most critical marketing activities. To do this, we recommend you ask questions that dig into customer pain points , goals, interests, values, and preferences. Ready to learn more? Let’s get started!

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Brands use market intelligence data to guide decision-making in all areas of their business, from product development to marketing campaigns and so much more.

Marketing 140

Marketing Scale Analysis Face-to-face 140

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. ACTION TIP: What questions are your ideal customers asking?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

Influencer 63

Influencer B2B Customer B2C 63

Appbuddy

MAY 11, 2021

It was a real pleasure to share the virtual stage with Karie Burt and Courtney Cope from MeritB2B at Forrester’s North America B2B Summit. Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth.

Everest 52

Everest B2C Channels B2B 52

Appbuddy

MAY 11, 2021

It was a real pleasure to share the virtual stage with Karie Burt and Courtney Cope from MeritB2B at Forrester’s North America B2B Summit. Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth.

Everest 52

Everest B2C Channels B2B 52

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. jobs by 2025.

B2B 100

B2B Telecommunications Forecasting Scale 100

Sales Hacker

FEBRUARY 17, 2022

COVID-19 has changed people’s buying habits, and that’s just as true for B2B buyers as it is for individual consumers. As we begin 2022, B2B buyers are more digitally inclined than ever. Companies that want to succeed in the new sales world need to embrace new technologies, especially ones that harness the power of data and analytics.

Top of Funnel 89

Top of Funnel Lead Rank Lead Scoring Forecasting 89

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s no longer good enough to send your entire customer database the same offers. In general, nearly all customer or prospect data point can be used to segment your email list.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219