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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. For example, the 2-digit NAICS Code for “Other Services” (NAICS Code 81) includes a 4-digit NAICS Code for “Automotive Repair & Maintenance” (NAICS Code 8111). 3369 Other Transportation Equipment Manufacturing. 48 Transportation.

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand.

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SiriusDecisions Summit 2014

Pointclear

To illustrate his point, he used the example of the invention of intermodal shipping, which allows for the shipping of a container full of goods on multiple modes of transport (truck, ship) without having to load, unload and re-load. B2B Marketing B2B Sales'

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. For example, the 2-digit NAICS Code for “Other Services” (NAICS Code 81) includes a 4-digit NAICS Code for “Automotive Repair & Maintenance” (NAICS Code 8111). The more digits in a NAICS Code, the more specific the segment it represents.

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

ABM Example 1: How wins were created with accounts that were previously unresponsive to both sales and marketing. It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS).

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

Logistics/Transportation. Let’s take a deep-dive into DiscoverOrg’s Top 10 most prospected-to companies of 2018, including real example “Scoops”: Insight gathered by our 350+ in-house human researchers via phone calls and proprietary technologies. In B2B sales, it’s time. Logistics/Transportation. Insurance. ITServices.

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