Pointclear
OCTOBER 24, 2017
Earlier today I was talking to my wife about the B2B marketplace. I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless. You may have seen this tool before, but you may have to use it in a way that is different from how it was intended.
Sales 2.0
JANUARY 25, 2024
We may be entering a “new, new era” of selling—an era that takes us back to good old-fashioned relationship selling. Up to this point many of the tools available to sales teams have encouraged volume-based sales techniques, like mass emailing and cold calling. We will use fewer cold approach techniques.
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Zoominfo
JULY 18, 2022
B2B buyers spend 27% of their purchase consideration time conducting independent research online , compared to only 5–6% with a sales rep. B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. Top 10 Social Selling Tools 1.
Zoominfo
AUGUST 29, 2018
‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.
Zoominfo
FEBRUARY 17, 2020
‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.
Mereo
APRIL 1, 2021
A value calculator seems like a selling organization’s dream come true: a tool that can actually demonstrate your solution’s real worth to a buyer. When it comes down to it, not many B2B organizations build value calculators that achieve the results they are supposed to achieve. The Mereo Approach: B2B Value Engineering 2.
Sales and Marketing Management
JUNE 22, 2018
The challenge here is pulling all the necessary information from various sources and presenting it in a sensible fashion. The B2B world is increasingly on-the-go, and – as I’ve mentioned above, increasingly competitive. The number of spreadsheets, graphs and tables can overwhelm even the most experienced of sales managers.
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