A B2B Sales Rep’s Guide to Selling to the C-Suite
Zoominfo
AUGUST 5, 2020
First off, who is this elusive group of people we’re talking about? Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. As a B2B salesperson, it’s your job to highlight the unique value of what you’re selling.
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