Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy. Start Small.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Vengreso

APRIL 4, 2022

The platform has quickly become a vitally important resource for B2B sales professionals too! If you’re not making the most out of the #1 social media platform for B2B sellers, we created LinkedIn Sales Mastery just for you! As a B2B seller, your online presence is an important part of how you sell.

LinkedIn 71

LinkedIn B2B Conversion Training 71

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails). These include sales techniques, product training, and communication skills. BDR achievement has remained steady.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

MTD Sales Training

MAY 14, 2019

Your B2B sales strategies need to be constantly updated if you are to even maintain your position in the market place, never mind enhancing it. In today’s B2B world, we need to see that our products won’t do the selling job for us. 2) Recognise the impact social media has on image, brand and confidence.

B2B 150

B2B Social Media LinkedIn Influencer 150

Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Engaged customers are more likely to share positive experiences on social media. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales.

B2B 221

B2B Customer Social Media Face-to-face 221

No More Cold Calling

JUNE 6, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media.

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Lori Richardson. Morgan Ingram.

Social Media 205

Social Media Influencer Media Hiring 205

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear.

Cold Calling 130

Cold Calling B2B Commission Exact 130

Score More Sales

AUGUST 14, 2012

For many in B2B this means LinkedIn first and foremost. We’d love to showcase more B2B social success stories – drop a note in the comments of any you can tell us more about. Use the social channels that you are comfortable with and that you know your buyers and customers flock to. How has it worked?

Social Media 233

Social Media B2B Strategy Media 233

Zoominfo

JANUARY 27, 2022

To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information. But to our engineering, data science, and product teams, B2B data is an entirely different animal from B2C that poses many unique obstacles and challenges.

Data 100

Data B2B Engineering B2C 100

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. Incorporating social media into the workplace has brought many opportunities, but also many questions, like, “What is sales etiquette on social media?”

Social Media 52

Social Media Media Social Selling Face-to-face 52

Sales and Marketing Management

JUNE 29, 2020

Author: Kelly Barcelos Many B2B companies are seeing sales decline as buyer behavior has changed due to the coronavirus pandemic. While adapting your B2B sales hiring strategy to the new normal of life, you need to set clear hiring objectives. Take help from your current employees to get the word out by leveraging their social media.

Hiring 120

Hiring B2B Handbook Face-to-face 120

Janek Performance Group

SEPTEMBER 20, 2022

We all know the Kardashian’s can sell their products directly to consumers on social media, but what are the best B2B sales organizations and their sales reps doing with social midway through 2022? B2B Social Selling. B2B Social Selling. The term “social selling” in the B2B sales process is a misleading term.

Social Selling 62

Social Selling B2B Outsourcing Services Strategy 62

Vengreso

AUGUST 21, 2023

In the digital era, sales professionals need to embrace social selling training to remain relevant and successful. This equips them with vital skills to engage with prospects on their preferred social media platforms, building meaningful relationships that lead to increased revenue. Tips for adoption of social selling training.

Social Selling 52

Social Selling Training Outsourcing Services Top of Funnel 52

Pipeliner

OCTOBER 20, 2021

With so many professionals on LinkedIn, it’s no wonder that the platform is a powerful resource for B2B marketing. Here, we’ll go over some benefits and strategies to help you automate B2B marketing and generate leads on LinkedIn. LinkedIn Lead Generation for B2B.

Lead Generation 98

Lead Generation LinkedIn B2B Closing 98

Score More Sales

SEPTEMBER 13, 2013

Social media exposure – Tweets, LinkedIn/Facebook/Google+ promotion. The post Resource for Top B2B Sales Blogs appeared first on Score More Sales. The post Resource for Top B2B Sales Blogs appeared first on Score More Sales. Ability to educate or entertain – specifically, giving something back rather than “pitching” continually.

Resources 232

Resources B2B Oracle Lead Rank 232

SBI Growth

DECEMBER 25, 2013

A top trend in B2B marketing is the adoption of the Marketing Operations role. Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos. Only 20% of marketers will receive formal training on analytics and customer data management. So what should the B2B CMO do with these predictions?

B2B 325

B2B Enterprise Enterprise Analytics 325

Increase Sales

JANUARY 4, 2012

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. Yet to effectively manage the sales cycle (meaning to potentially reduce its time frame when possible), social media presents this unknown factor: The time identification of the first contact.

Social Media 101

Social Media Sales Cycle Media B2B 101

No More Cold Calling

JUNE 29, 2019

Why it’s important to train from the trenches. From now on, I am going to make it a fixed rule that no unit, from the time it reaches this theater until the war is won, will ever stop training.”. I also learned about the intense training that our allied troops underwent and the critical importance of ongoing training.

Referrals 222

Referrals Social Media Sales Qualified Lead Cold Calling 222

Increase Sales

DECEMBER 16, 2014

This morning I just read another article about the future of sales training in which they quoted the publisher of Selling Power that by 2020: “80% of all B2B transactions will be automated” “11 million lost jobs in sales” I always find these statistics interesting in that 97.7% Social Media. Source: U.S.

Training 141

Training Social Media Ideal Customer Profile Small Business 141

Pipeliner

MAY 4, 2022

But how does it work, and how can you apply it to your B2B sales? Keep reading to learn what social selling is, how to do it the right way, and how it brings about a new era of B2B sales. Social selling uses the power of social media to build connections with prospects and increase engagement with potential leads.

Social Selling 52

Social Selling B2B Lead Rank Lead Scoring 52

LeadFuze

AUGUST 13, 2021

Stay Ahead With These Sales Training Courses this 2021! As the profession continues to evolve at a rapid clip, current and future sales leaders must constantly self-educate with sales training courses in order to remain on the cutting edge. 1 Anastasia Pavlova, Marketo. 1 Anastasia Pavlova, Marketo. 3 Tim Sanders, Dealstorming.

Course 98

Course Ideal Customer Profile Training Account Based Marketing 98

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Free Trial 1.

Social Media 100

Social Media Influencer Media Hiring 100

Engage Selling

NOVEMBER 18, 2015

No matter what you want to believe, social media in B2B sales is here to stay! No matter what you want to believe, social media in B2B sales is here to stay! Join me today for 8 specific ideas that b2B companies implement immediately to maximize social media profitability in the pre and post sales processes.

Social Media 48

Social Media Media B2B Maximizer 48

Pipeliner

OCTOBER 3, 2020

Brand personality is as important for B2B business as it is for B2C business. The key is for the frontline workers to unify the tone of voice they use in interaction with the customers, no matter if that is email, chat, social media, or a phone call. That can be learned through editorials, workshops, training, etc.

B2B 98

B2B Company Video B2C 98

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. B2B companies need to switch from a mentality of “here’s what we’re selling” to “we understand what you need.” Customers have more power and more information than ever?—?they

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Increase Sales

JULY 9, 2012

How many small business owners to even marketing firms look to the various social media channels as being fat pigs? After all social media is the market where you as small business owners to sales professionals can find buyers of your solutions (fat pigs). Credit www.sxc.hu. The buyer determines if the pig is truly fat.

Social Media 144

Social Media Media Small Business Small Business 144

Hubspot Sales

OCTOBER 14, 2019

You simply won’t succeed if you don’t take B2B selling for what it is: a high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling. Before we dive into the insider tips, let’s get crystal clear on what B2B selling entails. Here are key steps you may want to include in your B2B sales process.

B2B 136

B2B Sales Qualified Lead Closing Face-to-face 136

A Sales Guy

FEBRUARY 10, 2021

Part II of our experience with Chamber Media. Excited, we met with their creative team walked them through the Gap Selling methodology, gave them access to the online training, and answered all their questions. It also targeted B2B leaders to a degree after we had told them that wasn’t our objective.

Media 107

Media Video Up-Sell Promotion 107

No More Cold Calling

OCTOBER 13, 2016

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Now, with a quick Google search and a little time on our websites and social media, they can learn all about us. B2B buyer engagement is at an unprecedented low. . Moreover, the U.S.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Increase Sales

SEPTEMBER 29, 2014

Until recently junk mail and auto robot dial phone calls seemed to hold the top places for sales pitches, but now social media is leading the pack and is way ahead of all other types of marketing for small businesses. Poorly educated or trained small business owners or sales professionals. LinkedIn a Prime Example. Reach out to them.

Social Media 140

Social Media Media Small Business Small Business 140

Sales Hacker

JANUARY 31, 2022

While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. How COVID-19 changed B2B communication. What emerged were some early insights into how B2B communication changed – and continues to change – in the face of our extraordinary new reality.

Survey 111

Survey B2B Channels Face-to-face 111

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. I spoke with Vega, Sodexo’s VP of Human Resources for Latin America, and Castro, President at MOT Training and Development, to discuss how business storytelling can change an organization’s approach to recruiting. Let’s get into it!

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. The truth is, most sales reps haven’t received any formal training in this area. 93% of sales executives have not received any formal training on social selling ( source ). B2B Social Selling with Twitter.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

No More Cold Calling

JULY 13, 2021

Salespeople continually struggle with reaching B2B decision makers. Attempting to reach decision makers you don’t know on social media is just as pointless. Without the introduction, you’re just another cold caller, and cold callers don’t usually get to talk to B2B decision makers. Your outreach is either cold or hot.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Pointclear

MAY 23, 2018

Making additional contact using the right cadence (multiple touches and multiple media including phone, voicemail and email across multiple cycles) is worth the time and money it takes. Generally speaking, nurturing programs increase the lead rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate.

Sales Qualified Lead 124

Sales Qualified Lead ROI Lead Rank Lead Scoring 124