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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Firsthand experience at events gives your employees an opportunity to grow—to be the first in the industry to collect information on new tools and best practices. Looking for good B2B conferences? Skill development.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

B2B deals are high-cost, span multiple touchpoints, and take months to close. Tapping into the Power of Sales Enablement. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. 5 Transformative Sales Enablement Priorities.

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Prevent Lead Leakage in Your Sales Funnel (video)

Pipeliner

Plugging the Leaks: Expert Strategies to Prevent Lead Leakage in Sales Funnels In today’s competitive business landscape, lead leakage poses a significant threat to sales success. This issue arises when potential customers slip through the cracks of the sales funnel, hindering revenue growth and overall business performance.

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What Sales Reps Get Wrong When Leveraging AI for Sales Outreach

Hubspot Sales

78% of sales professionals agree that AI can make them more efficient at their job – including sales outreach. Here, I spoke to sales experts to uncover what sales reps get wrong when leveraging AI for sales outreach and strategies to remedy them. Approaching AI as a copy-and-paste tool. he told me.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Social media accelerates the sales pipeline.

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Einstein Selling – The Most Popular Form Of B2B Selling Today

The Pipeline

Earlier this year I attended an interesting presentation examining barriers to sales people “hitting” quota, personally I like to exceed quota, but I can understand why for many “hitting” it is a great objective. Bam, right off the top we were presented with the following stats including the sources: 79% Of SAAS Sales Reps Miss Quota.

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