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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Firsthand experience at events gives your employees an opportunity to grow—to be the first in the industry to collect information on new tools and best practices. Looking for good B2B conferences? Skill development.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us? Enter, social listening.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. It allows us to remedy the risks of a champion change and use that to our advantage,” Rudeegraap said.

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Einstein Selling – The Most Popular Form Of B2B Selling Today

The Pipeline

Part of the cause for the state sales is in, is due to the popular and simplistic remedies sales leaders look to when trying to address their challenges. Become one of the thousands of sales professionals receiving my latest updates on sales execution, tools, tips and more. Einstein Selling at its prime.

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Evaluating Your Business Development Strategy

Janek Performance Group

For example, McKinsey’s Future of B2B sales: The big reframe lists the following: More hybrid sales roles with a focus on business development in outperforming organizations Customer preference, including remote human interactions or digital self-service These changes can determine your approach, resource allocation, and competitiveness.

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Prevent Lead Leakage in Your Sales Funnel (video)

Pipeliner

He is the founder of Cultivate, a consulting firm specializing in B2B lead nurturing strategies and technologies. The Remedy: Uniform Processes and Technology Integration To effectively prevent lead leakage, Jason advocated for the implementation of a uniform sales process across the organization.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

B2B deals are high-cost, span multiple touchpoints, and take months to close. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. B2B buyers report that they prefer remote to in-person sales interactions. 5 Virtual Selling.