Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. In turn, this delivers a higher ROI. programmatic display ad spending reached an estimated $32.56

Advertising 185

Advertising Advertising B2B Scale 185

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” “This is going to get even more sophisticated over time.” Today, it’s sales and marketing.

Data 130

Data B2B Harvest Scale 130

Zoominfo

OCTOBER 8, 2019

Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. This report will help unite your entire team towards a focused, effective sales campaign. What is a Customer Insight Report? That’s a tall order.

Report 138

Report Ideal Customer Profile Decision Maker Account Based Marketing 138

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ). billion users.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ).

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not measuring ROI.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

MAY 3, 2018

Up to 25% of B2B database contacts contain critical errors. The B2B Database Glossary. For an in-depth guide to data normalization, check out The B2B Marketer’s Guide to Data Normalization. Maximized ROI. Final thoughts about your B2B database. A Guide to B2B Data Sources. How to Get More from Your B2B Data.

B2B 100

B2B ROI Lead Rank Lead Scoring 100

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

eGrabber

JUNE 4, 2021

But email marketing always tops the marketing channels that offer the best ROI. If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. Let’s see some of the benefits of email marketing and the 4 tips to improve your email marketing ROI. Benefits of email marketing.

Email Marketing 74

Email Marketing ROI Marketing How To 74

Lead411

MAY 30, 2023

Supercharge Your B2B Campaigns with Verified Emails in 2023 In the competitive world of B2B marketing, reaching the right audience is crucial for success. In this article, we will explore the importance of B2B verified emails and provide valuable insights to help you maximize your campaign’s traffic. However, fear not!

Campaigns 52

Campaigns B2B Social Media Decision Maker 52

Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. 50% of B2B queries are made on a smartphone ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To deliver equally targeted messaging, B2B marketing teams should prioritize the acquisition of zero-party data (data customers share intentionally and proactively). This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

Zoominfo

JULY 28, 2019

If you’re struggling to report on the success of your marketing campaigns, we’re here to help. Here are five of the most important B2B marketing metrics that truly measure the success of your initiatives : 1. Initial Customer Acquisition Cost (CAC) Another important B2B marketing KPI is your Customer Acquisition Cost.

B2B 100

B2B Marketing Scale Campaigns 100

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This is especially helpful in the B2B world, where sales cycles tend to be longer than B2C sales cycles. For one, they show that attribution modeling has helped marketers develop a better understanding of SEO/SEM and content marketing ROI.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Pointclear

MAY 23, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64

Competition 190

Competition B2B PointClear Marketing 190

Zoominfo

MAY 3, 2018

What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality.

Data 100

Data B2B Decision Maker Lead Rank 100

The ROI Guy

JULY 29, 2015

Value Selling & ROI Tools are a key characteristic of innovative organizations, and as with other Sales Tools, the majority indicates that Value Selling & ROI Tools can contribute to significant revenue growth. A whopping 88% of study participants reported a positive impact on revenue from Sales Tools. v=gJGhBNwYScg.

ROI 83

ROI Tools Compensation Territories 83

Hubspot Sales

OCTOBER 5, 2023

And B2C salespeople report discovering new prospects most effectively through Facebook. Consumer perspective: Facebook is the most trusted social shopping platform among consumers , and they also report it offers the second-best in-app shopping experience. Marketers say it offers the highest ROI and best selling tools.

Social Selling 92

Social Selling Channels Social Media ROI 92

Mereo

APRIL 6, 2023

The new B2B buying journey that cuts salespeople out of all but 5% of the process has already made things hard enough. And with economic pressures, many B2B companies are tightening budgets, increasing efficiencies and not taking a second look at products and solutions not deemed vital.

Decision Maker 36

Decision Maker Lead Rank Lead Scoring B2B 36

Showpad

MAY 1, 2020

As highlighted in our new eBook, “ No more half measures: How to identify and maximize sales enablement ROI ,” the combination of sales enablement strategy and technology can help product marketing directors drive hundreds of thousands of dollars in revenue. Quantifiable sales enablement ROI for a product marketing director.

Top of Funnel 52

Top of Funnel ROI Sales Enablement Marketing 52

DiscoverOrg Sales

OCTOBER 5, 2017

In a perfect world , the B2B buyer-vendor relationship is mutually beneficial – and most of the time, it is. It may be true that some sales professionals are, shall we say, less than professional; but B2B buyers have to get their products and services somewhere, so it’s important to make this inevitable relationship a positive one.

Vendor 145

Vendor Study Buyer B2B 145

Mereo

JANUARY 18, 2023

Out there sits the threat of B2B buyer indecision, ready to freeze any buyer, and all other parties involved, in their decision-making tracks. We can agree this indecision is frustrating and harmful for all involved, but we can also come to understand where it stems from given the current B2B buyer journey.

Buyer 41

Buyer B2B Lead Rank Lead Scoring 41

DiscoverOrg Sales

DECEMBER 20, 2017

.” To me, these expectations echo the hype surrounding the possibilities of what AI can do … rather than the reality of what B2B AI is actually capable of today. The B2B business community is only just now entering the “Early Adopters” period.

B2B 150

B2B Marketing Data System 150

SBI

MARCH 15, 2018

Derek: At Dun & Bradstreet, we are seeing that B2B relationships are growing increasingly complex and that access to accurate data is critical to driving growth. Nancy: How have companies determined the ROI of your solution? Matt: Our State of Sales Acceleration Report provides perspectives from today’s B2B buyers and sellers.

Hoovers 139

Hoovers Pipeline Data B2B 139

Mindtickle

APRIL 10, 2024

When it comes to B2B sales, content is still king. According to the Demand Gen Report , more than half of B2B buyers rely on sales content to guide their purchase decisions more now than in the past. The harsh reality is that most B2B sales content ends up on the shelf. What is sales content analytics?

Analytics 52

Analytics Top of Funnel Revenue Closing 52

Zoominfo

NOVEMBER 22, 2019

Generally, we recommend sorting your customers by ROI or strategic value, and then look for commonalities like: Firmographics (Company Size, Total Revenue, etc.) Discover your highest ROI products and services. This one is pretty self-explanatory: Which product or service delivers the highest ROI for your business? (If

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

SugarCRM

DECEMBER 5, 2023

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. In fact, a recent SugarCRM research report uncovered that 41% of sales, marketing, service, and IT leaders believe that intent data and lead scoring are the most important CRM-based activities for organizations.

Lead Rank 26

Lead Rank Lead Scoring ROI Opportunity 26

SBI Growth

NOVEMBER 21, 2019

Every year, thousands of companies spend millions of dollars on sales kickoff (SKO) events. You are likely one of them. What is the best strategy for communication across the executive team so you can drive the most value out of.

ROI 218

ROI Strategy Company Hiring 218

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. According to a research report by MarketsandMarkets , the marketing automation sector is expected to grow by more than $4 billion over the next five years. So why now?

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

A Sales Guy

MARCH 26, 2013

The Social Media and Sales Quota Report will be released this week and boy are the findings interesting. The report will be available by weeks end, but I wanted to give this community first peak. The most compelling insight from the report is that in 2012, 72.6% We will be publishing the full report by end of week.

Social Selling 115

Social Selling Report Revenue Social Media 115