Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ).

Influencer 157

Influencer B2B Hiring Lead Generation 157

eGrabber

JUNE 4, 2021

Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. 4 quick tips to increase your email marketing ROI by 50%.

Email Marketing 74

Email Marketing ROI Marketing How To 74

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ). billion users.

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Help them lead conversations that establishes their personal credibility better than your competitors.

Channels 53

Channels ROI Sales Goal Microsoft 53

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Lead411

MAY 30, 2023

Supercharge Your B2B Campaigns with Verified Emails in 2023 In the competitive world of B2B marketing, reaching the right audience is crucial for success. In this article, we will explore the importance of B2B verified emails and provide valuable insights to help you maximize your campaign’s traffic. However, fear not!

Campaigns 52

Campaigns B2B Social Media Decision Maker 52

Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. 50% of B2B queries are made on a smartphone ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To deliver equally targeted messaging, B2B marketing teams should prioritize the acquisition of zero-party data (data customers share intentionally and proactively). This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

JUNE 27, 2018

Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing ( source ). 22% of marketers say influencer marketing is their most cost-effective channel ( source ). 22% of marketers say influencer marketing is their most cost-effective channel ( source ). How effective is influencer marketing?

Influencer 202

Influencer Marketing Social Media Scale 202

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Webinar costs.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

DiscoverOrg Sales

FEBRUARY 21, 2019

Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates. According to the same survey, sales and marketing teams that have a SLA in place experience: higher ROI from inbound marketing.

ROI 171

ROI Survey Webinar Metrics Channels 171

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

FEBRUARY 19, 2018

B2B Social Selling with Twitter. 74% of B2B marketing companies use Twitter to distribute content ( source ). B2B Social Selling with LinkedIn. B2B Social Selling with Facebook. of Social sellers reported an increase in company sales revenue, compared to 41.2% There are 128 million LinkedIn users in the U.S.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Sales and Marketing Management

MAY 14, 2017

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. So, choose your channels wisely. Yet, ABM has been around forever. “I

Account Based Marketing 176

Account Based Marketing Lead Rank Lead Scoring Account 176

Sales and Marketing Management

AUGUST 6, 2017

Author: Peter Gillett, CEO, Zuant Since the dawn of marketing, tradeshow and other in-person events have been the largest items in the B2B marketing budget, often exceeding more than 50 percent of the total budget. And yet, have you ever seen an ROI report on tradeshow activity proving this huge investment is paying off?

Sales Qualified Lead 192

Sales Qualified Lead Leads Marketing Qualified Lead Lead Capture 192

Vengreso

JUNE 16, 2020

According to Technology Advice , only 27% of B2B leads are sales-ready. The seller drafts a proposal and sends it to the prospect, describing the benefits of the solution, the investment and the expected ROI. decision-makers in any B2B buying decision. There are often two parts to closing a B2B sale: a.

Pipeline 99

Pipeline B2B Top of Funnel Sales Qualified Lead 99

LeadFuze

JUNE 25, 2019

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. Some of the most surprising findings came from The State of B2B Email Marketing report , released earlier this year. Credit: The State of B2B Email Marketing report.

Email Marketing 55

Email Marketing B2B Marketing Campaigns 55

SBI

FEBRUARY 27, 2018

Ian: Today’s B2B buyers trust the opinions and advice of their peers above that of any salesperson or marketer. Nancy: How have companies determined the ROI of your solution? Ian: The RO system has a ton of reporting functionality, making it easy for companies to track data to determine ROI. Peer Success Stories.

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. 68% of B2B customers are lost because of indifference, not mistakes. Meanwhile, 64% of sales leaders who doubled down on remote selling reported meeting and/or exceeding their revenue targets in 2020.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Highspot

JULY 15, 2020

A few examples: Corporations have built their own YouTube channels, videos have become a staple feature on many internet landing pages, and marketers who incorporate video into their campaigns experience 34% higher conversion rates. 52% of marketers say video is the type of content with the best ROI — and with good reason.

Video 96

Video Top of Funnel Marketing Face-to-face 96

SBI

DECEMBER 14, 2021

Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

The Spiff Blog

AUGUST 22, 2023

For maximum efficiency, the tools that make up your RevOps tech stack— including CRMs, sales enablement tools, analytics and reporting platforms, and so on— must offer the necessary automation and customization capabilities to support agile RevOps strategies. Efficient communication channels. Analyze and modify your compensation plans.

Strategy 74

Strategy Compensation Commission ROI 74

Zoominfo

OCTOBER 22, 2019

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. In turn, this delivers a higher ROI. programmatic display ad spending reached an estimated $32.56

Advertising 100

Advertising Advertising Scale Cost Per Click 100

Sales and Marketing Management

MARCH 8, 2020

There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. We have a long way to go,” Venkata says.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Highspot

DECEMBER 2, 2021

To be a truly effective coach, Forrester reports that “sales managers must shift from short-term thinking and last-minute individual heroics to data-driven, sustainable performance improvement” (Sales Enablement: Planning Assumptions 2022, Forrester Research, Inc., Forrester reports that “reps spend, on average, 1.91

Face-to-face 98

Face-to-face Sales Talent Sales Methodology Sales Enablement 98

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Social Media 60

Social Media ROI Media B2C 60

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. So, what should companies selling to the B2B market know before they engage with their buyers?

B2B 49

B2B B2C Buyer Persona Marketing 49

Sales Hacker

FEBRUARY 17, 2022

COVID-19 has changed people’s buying habits, and that’s just as true for B2B buyers as it is for individual consumers. As we begin 2022, B2B buyers are more digitally inclined than ever. Strong pipeline management, deal optimization, and accurate forecasting are going to become even more essential to B2B organizations’ sales success.

Top of Funnel 89

Top of Funnel Lead Rank Lead Scoring Forecasting 89

SBI

MAY 2, 2018

Helps B2B companies maximize the top- and bottom-line value of every customer relationship. Our AI software delivers real-time sales and pricing guidance for all sales channels – direct, inside, eCommerce and more. Nancy: How have companies determined the ROI of your solution? Our AI-based SaaS platform, Zilliant IQ: 1.)

Revenue 139

Revenue How To ROI Case Study 139

Highspot

APRIL 10, 2020

Disney has helped to pioneer what it means to provide a consistent customer experience across various digital and offline channels. In their new report, Building the Business Case for a Modern Sales Enablement Toolset , Forrester explores how modern sales enablement improves customer experience and drives business impact.

Sales Enablement 98

Sales Enablement Case Study Report ROI 98