Zoominfo
MARCH 26, 2018
The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.
Appbuddy
NOVEMBER 11, 2021
As an email marketer, you’ve worked hard all year to reach subscriber inboxes — but don’t take your foot off the gas yet. Deadlines to meet end-of-year sales and marketing goals are approaching quickly. Unfortunately, marketing teams have their work cut out for them this year. Tokenization ? personalization. “Hi
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SBI Growth
JUNE 11, 2013
Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. Now they own the market. The B2C powerhouse is changing the future. B2B Marketing leaders have an opportunity to generate new lucrative channels. If you don’t innovate, B2C may eat your lunch.
No More Cold Calling
MAY 20, 2014
One way companies derail trusting relationships with customers is with overcomplicated sales and marketing processes and terminology. Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Read the rest of the article.
Sales and Marketing Management
JULY 3, 2017
With the long history of data availability available to B2C salespeople, they’re able to better track, recognize, and understand their prospects and the buying trips they take. But the ability to gather information from different places around the web gives B2B marketers a much fuller view of a company’s profile.
Zoominfo
JANUARY 19, 2021
Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? Landing Page Best Practices.
Sales and Marketing Management
FEBRUARY 8, 2021
“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.
Expert insights. Personalized for you.
209 
Let's personalize your content