The Pipeline
FEBRUARY 4, 2020
Last week I saw a piece on LinkedIn, that questioned the accuracy of predictions about the future of B2B sales and selling made in the past decade. The piece pointed to a prediction by Forrester around 2015 about the size and nature of B2B sales in 2020. Is sales is making the most of their newfound time and resources?”
Adaptive Business Services
JANUARY 24, 2024
Dating back to 1977, my entire career was as a B2B sales rep or I was managing a B2B sales team. Ask a sales rep what they will close this month and, without some intensive research, they may be hard pressed to give you an answer. This is only a very short list of potential benefits. Predictable revenues.
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Sales and Marketing Management
APRIL 6, 2020
Manufacturing and supply operations have been the first to benefit broadly from this opportunity – look no further than quality management and supply chain management. . So why don’t more companies – of all types – have a similar process in place for revenue?” . Well, revenue process, your time has come. Not so much.
Sales and Marketing Management
FEBRUARY 11, 2021
Its sales expertise? That's all well and good when your sales force works in a traditional workplace – sharing office space and meeting face-to-face. We tend to think of inside sales reps as being reasonably autonomous. There are opportunities to drop by a manager's office and discuss a sales situation or share a problem.
Advertiser: ZoomInfo
This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. Where Conversation Intelligence fits into your sales technology stack.
Allego
FEBRUARY 13, 2024
Consider today’s B2B buyers: They are savvier than ever, performing as much research as they can before talking with a sales rep. Traditional sales enablement methods can’t accommodate those needs. There’s little to no collaboration between sales, marketing, and enablement teams. And even then, they prefer digital interactions.
Highspot
JANUARY 19, 2024
In previous discussions, I’ve emphasized the pressing need for investment in enablement to drive lasting revenue growth , especially in today’s volatile economy. Sellers shouldn’t waste time on non-revenue-generating activities, and the team shouldn’t rely solely on a few high-performers.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
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