Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

Research 233

Research B2B Tools Company 233

Janek Performance Group

DECEMBER 28, 2021

More importantly, content, such as blogs, white papers, and case studies, helps buyers see sales reps and their organizations as trustful advisors at the forefront of their industry. In fact, this year alone, we published more than 110 blogs. As we close out 2021, here are our top five blogs of the year: How to Sell Virtually.

Sales Qualified Lead 118

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Generation 118

Anne Miller

APRIL 21, 2022

” Blog, although my monthly Metaphor Minute newsletter and my online presentation coaching and consulting work with start-ups, salespeople, marketers, and executives are all continuing full-force. From 2018 Agendas – Power Tools When Used Properly. The post My Last Blog first appeared on Anne Miller.

Groups 62

Groups Coaching Up-Sell Buyer 62

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

BuzzBoard

FEBRUARY 16, 2024

Understanding the Relevance of AI Tools for Sales in the Context of Small Businesses There’s no denying that artificial intelligence (AI) is revolutionizing sales tools, particularly for small businesses. These aren’t just daydreams – they’re tangible opportunities readily available with AI tools for sales.

Small Business 52

Small Business Small Business Tools Lead Rank 52

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Keep reading!

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

SBI Growth

FEBRUARY 22, 2013

As a Marketing Leader, you pay attention to the competition’s marketing and lead generation tactics. But how close of an eye do you have on them? I’ll offer a tool to help you identify competitive gaps across many areas. I’ll offer a tool to help you identify competitive gaps across many areas. Let’s dig deeper.

Closing 330

Closing Lead Rank Lead Scoring Social Media 330

Hubspot Sales

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. You can ask ChatGPT to include a statistic from a certain blog link, Mendes suggests.

Tools 105

Tools Sales Tools Scale Lead Rank 105

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

SBI Growth

AUGUST 16, 2023

The objective should be to make the change manageable, iterative and practical in a way that generates immediate benefits while minimizing the downsides and risks as the platform and tools evolve. By embracing AI, sales professionals can leverage its capabilities to achieve better sales outcomes and stay competitive in the market.

Selling Skills 156

Selling Skills Benefit Objections Competition 156

PandaDoc

MAY 13, 2024

There’s no doubt about it: understanding customer behaviors and the reasons behind them can not only help you close deals but is a surefire way to keep buyers happy and fulfill the dreams of every sales lead. Sparkling marketing? See also 10 Sales closing questions to seal the deal Why is the psychology of sales important?

Study 52

Study Closing Proposal Influencer 52

BuzzBoard

APRIL 5, 2024

Understanding the Importance of Content Marketing in Lead Nurturing for Small Businesses The significance of content marketing in nurturing leads for small businesses is profoundly essential. Globally recognized, content marketing forms the crux of successful lead-nurturing strategies. Begin by empathizing with the customers.

Sales Qualified Lead 52

Sales Qualified Lead Lead Nurturing Lead Rank Lead Scoring 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Pipeliner

AUGUST 27, 2023

The Power of Strategic Content Marketing: A Conversation with Martin Huntbach As a podcaster, I’ve had the privilege of hosting numerous insightful conversations with industry experts. One such conversation was with Martin Huntbach, the owner of Jamie Digital , an award-winning SEO and content marketing agency based in Lancashire, UK.

Closing 52

Closing Strategy Distribution Promotion 52

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

SBI

DECEMBER 20, 2017

Here are some of Smart Selling Tools stats for 2017: Published over 100 articles on our blog. Published the Top Sales Tools of 2017 Guide. Published the Top Marketing Tools of 2017 Guide. Produced the 4th annual mobile “Walking Trail of Must-See Sales Tools at Dreamforce” app.

Account Based Marketing 0

Account Based Marketing Webinar Metrics Analytics LinkedIn 0

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it! We say yes!

Marketing 164

Marketing B2B Lead Generation Social Media 164

eGrabber

JULY 9, 2021

This blog post will help you learn how sales prospecting tools help you to speed up prospecting and find customers faster. Sales Prospecting Tool to Speed Up Prospecting & Find Customers Faster Try for Free. But sales reps don’t get enough time to speak to the prospects, book demos and close sales as well.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Tools Sales Qualified Lead 98

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. What’s the secret behind free digital marketing audits?

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Appbuddy

DECEMBER 23, 2021

Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity. . Before we close the curtains on 2021, it’s time to look back at the blogs that resonated most with our readers throughout the year. Without further ado, here are Validity’s most-read blog posts of 2021. .

Everest 52

Everest Email Marketing Google SalesForce 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 102

Top of Funnel Marketing Ideal Customer Profile Channels 102

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Nutshell

JANUARY 31, 2023

Customer relationship management (CRM) software can help you close more deals and increase your revenue. We’ll go through five WordPress CRM plugins in this blog post, so you can make an informed decision on the best CRM for WordPress that suits your business. Want to nurture your leads through email marketing?

CRM 62

CRM Closing Scale Ideal Customer Profile 62

SalesHandy

MARCH 21, 2023

Be it a marketing agency or an IT firm—sales play a significant role. This blog contains 35+ proven sales email templates and the best practices for writing a sales email. A good sales email has a simple anatomy: the opening line, the ‘offer’ line, the closing line (Call to action), and the email signature. Think about it.

Closing 98

Closing Top of Funnel Ideal Customer Profile Webinar Metrics 98

Nutshell

FEBRUARY 21, 2023

Let your sales team focus on nurturing prospects who need your offerings and closing more urgent deals with lead management best practices. In this blog post, we’ll discuss 8 of the most effective lead management best practices. A sales process shortens the sales cycle and guides your sales representatives as they close deals.

Lead Management 62

Lead Management Lead Rank Lead Scoring Leads 62

SalesLoft

NOVEMBER 20, 2023

There’s so much quality information online — in blog posts and ebooks, on social media and review sites — sellers have a shortened opportunity to impact buying decisions. Sales enablement, and sales enablement tools, help them do just that. Sales enablement tool types A wide range of tools are used in sales enablement.

Sales Enablement 52

Sales Enablement Tools Customer Hiring 52